Incentive - December 2008 - (Page 51) LUXURY BRANDS top 3: luxury brand programs 1. Sales incentives 2. Recognition programs 3. Corporate gifting travel choices Las Vegas was the most popular brand for high-end travel in the domestic categor y, while the Caribbean scored big on the international side. High-end products and travel are also being used in conjunction with events, fundraising and training. influences Word of mouth exerts powerful sway over a buyer’s choice of luxury products, report our respondents. Other influences include: • Brand reputation • Personal experience • Celebrity cachet • Vendor presentations/Site inspections • Client/Staff input • Pop culture • Executive recommendations • Target demographics the bottom line Budgets per luxury item. The average cost was $797.55, down slightly from last year. Less than $500 . . . . . . . . . . . . . . . . . . . . .55.4% $500 to $999 . . . . . . . . . . . . . . . . . . . . . . .22.9% $1,000 to $1,499 . . . . . . . . . . . . . . . . . . . . .9.6% $1,500 to $1,999 . . . . . . . . . . . . . . . . . . . . .4.8% $2,000 or more . . . . . . . . . . . . . . . . . . . . . .7.2% ©2008 Tumi, Inc. www .tumispecialmarkets.com 800.669.3181 http://www.tumispecialmarkets.com
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