Incentive - December 2008 - (Page 62) Here & Now Product of the Month: MagicJack By Ira Ozer n today’s difficult economic environment, people are seeking ways to cut their expenses without cutting out necessities. What better way to help them do this than by offering them the MagicJack, an innovative new phone device that can reduce their phone bill by hundreds of dollars, or even as much as $1,000 per year by eliminating their monthly phone bill altogether? The MagicJack connects at one end into a USB port of virtually any Windows or Apple computer with a high-speed I Internet connection, and then connects at the other end into any standard telephone or headset/mic. Simple as that and it is ready to go! MagicJack provides Free Local and Long Distance Calling to the U.S. and Canada, and even works when calling from overseas. In addition to the free calling, participants are also given a free local telephone number, voice mail box, Caller ID, Call Waiting and other features. MagicJack, recognized in PC Magazine as an “Editor’s Choice” in 2008, has been featured on CBS, NBC, ABC, FOX, CNBC and in other media. MagicJack was invented by telecom pioneer Dan Borislow, and more than 1.5 million units have been sold this year through TV offers and in retail stores such as Best Buy. The MagicJack retails for $39.95, and each additional year of service costs only $19.95, so it fits most premium, incentive and gift programs perfectly. MagicJack is available in the premium incentive channel on a direct basis from Andrew J. Borislow at (215) 628-2300, or by e-mail, andy@andymedia.com Simple Solutions American Express Incentive Services launches new online store By Jeanie Casison W hen it comes to managing employee incentive and recognition programs, small business owners and managers of smaller groups within big companies both want the same thing: An easy, efficient and economical experience that does not require the budgetary commitment of a larger-scale incentive program. Understanding these preferences, American Express Incentive Services (AEIS) in St. Louis recently launched Reward CardStore.com, a new online storefront featuring a suite of prepaid cards that accommodate a variety of lifestyle needs. “RewardCardStore.com is ideal for small Incentive businesses and those individuals making transactional orders. They can log on, register for an account, set up a portfolio and place an order in five minutes,” says Tamara Carlton, product manager for AEIS. “All of the cards are uniquely branded. We analyzed the needs of our customers and the demands of the market. Gas prices are high right now, so people look at the Gas Card as a great incentive. People also enjoy going out to eat, so we have the Dinner & Movie Card. We launched products that will motivate the cardholders. So far the response has been positive, and there have been repeat visits.” The RewardCardStore.com prepaid gift card portfolio currently features universal prepaid cards and DirectSpend card products that direct cardholders to a specific merchant or group of merchants. Prepaid incentive card options currently include the Gas Card, the Select Shopping Card and the Everything Card, as well as the justintroduced new Dinner & Movie card as part of the collection. Customized messages can be included on the card. As part of the RewardCardStore.com launch, AEIS is offering the Select Shopping Card at 5 percent off the card value now through March 31, 2009. For example, AEIS customers can purchase a card valued at $100 for $95 with no additional card fees. 62 | | December 2008 | incentivemag.com http://www.RewardCardStore.com http://www.RewardCardStore.com http://www.RewardCardStore.com http://www.RewardCardStore.com http://www.RewardCardStore.com http://www.RewardCardStore.com http://www.incentivemag.com
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