Incentive - December 2008 - (Page 68) Gift 2008 Incentive Corporate Gift IQ Our survey says corporate gifts are being hit by the economy, but not all that hard By Leo Jakobson J olly Old St. Nick will be carrying a smaller bag down corporate chimneys this year, it seems. Unsurprisingly, given the state of the economy, more than 41 percent of the Incentive readers who responded to our Corporate Gift IQ survey for 2008 say they are spending less on corporate gifts this year, compared with fewer than one quarter (23 percent) who are spending more. But only 1 percent said they were not sending out gifts at all. The holiday season tied with promotional events for the most common occasion for gifting, with both categories receiving yesses from about two-thirds of respondents. In addition, about two-thirds of the respondents said they have not encountered any restrictions on gift giving, or that the number of companies prohibiting or limiting the value of gifts was about the same as last year. On the other hand, more than one third did see more restrictions placed on the ability to give and receive gifts. If you visit Incentive’s Web site, you’ll find the entire results of this survey as well as the answers respondents gave when asked about their best and worst corporate gifts. Our pick for worst: “Five cans of Spam.” I Send comments to ljakobson@incentivemag.com For complete results of this year’s Corporate Gift IQ, please visit INCENTIVEMAG.COM/ CORPORATEGIFTIQ Who are your corporate gift recipients? Other Stockholders Employees Customers/clients Prospects Suppliers/partners 65% 81.7% 21.8% 6.1% 5.1% 24.4% 68 | Incentive | December 2008 | incentivemag.com http://www.INCENTIVEMAG.COM/corporategiftiq http://www.INCENTIVEMAG.COM/corporategiftiq http://www.incentivemag.com
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