Incentive - January 2009 - (Page 11)

HEADLINES Plans to Boost Buyer Traffic at Motivation Show 2009 Trade show floor will open later, educational seminars will end earlier in the morning and begin later in the afternoon BY LEO JAKOBSON n an effort to reduce the competition for buyer attendees between exhibitors and educational seminars, The Motivation Show has announced changes to its exhibition schedule for 2009. The exhibit floor of the show, which will run Sept. 29 through Oct. 1 at Chicago’s McCormick Place, will now open an hour later, at 10 a.m., while the morning educational session will run 9 a.m. to 10:15 a.m.; the afternoon educational session will also begin an hour later, at 2:30 p.m. “This is an effort to reduce the amount of overlap between the conference program and the exhibit floor,” says Peter Erickson, managing director of The Motivation Show and I At the same time, he says, “We don’t see The Motivation Show ever moving to the European model of fully hosted buyers because of the economics.” Specifically, he adds, booth space would become so expensive many current exhibitors would not be able to afford it. Next year, the economics will be tested as Reed Travel Exhibitions is creating an all-hosted buyer show in Baltimore, AIBTM. Consumers Employees Dealers Sales Team do you want to knock them off their feet? “We don’t see [this show] ever moving to…fully hosted buyers.” —Peter Erickson, Hall-Erickson president of Hall-Erickson, which produces the incentive industry conference. “This also opens up the 8 a.m. to 10 a.m. slot to allow exhibitors to do their own meetings,” with distributors, partners, clients and others, he adds. Erickson says that The Motivation Show does plan to increase the number of hosted buyers from last year, notably adding merchandise buyers as well as travel buyers to the mix. Motivate them all with the help of Sony’s Online Premium Incentive Resource Center. One simple click gives you complete access to the latest knowledge and must-have products to motivate each of your unique audiences, with: I Monthly updates on new and exciting program ideas I The latest product offerings from Sony I How-to guides for all of your incentive programs I Calendar of events to see Sony’s products visit incentivemag.com/sony Sony. A brand everyone knows for rewards everyone loves. incentivemag.com | January 2009 | Incentive | 11 http://www.incentivemag.com/sony http://www.incentivemag.com/sony http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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