Incentive - January 2009 - (Page 14)

COVER STORY NewRole By Alex Palmer Responsibility’s With companies reeling from the economic crisis, going green has become the smart way for executives to respond to tough times I 14 | n these challenging times, Corporate America is turning to sustainability, not just because it’s good, but because it’s also smart. Over the last few years, executives and incentive planners have embraced going green in a big way. Bicycles and walking shoes have become popular merchandise awards while travel incentive planners are being careful to quantify and limit their environmental impact. But as a global economic crisis unravels, the hard benefits of sustainable practices are being scrutinized more closely. In the process, going green is now as much about saving money and keeping morale up as it is about doing the right thing. “Whether it’s for ecology, or economics, or for your own business environment because your neighbors or competitors are doing it…there’s a whole host of reasons why people are getting to this [sustainability], but they’re all getting to this.” says David Pogue, the national director of sustainability for institutional and corporate services at Los Angeles–based real estate services giant CB Richard Ellis. Pogue should know. As the world’s largest commercial real estate services firm, CB Richard Ellis (CBRE) is not only a major company engaging in green practices in its incentives and most other aspects of its organization, it also works closely with many other major companies in their energy and environmental conservation efforts. Managing 600 million square feet of property and handling the facilities services for an additional 500 million square feet of space, CBRE’s leadership estimates that 2 percent of America’s workers are in offices that the company manages. Setting the Standard The winner of numerous environmental accolades including the U.S. Green Building Council Leadership Award and the Environmental Protection Agency’s Energy Star Partner of the Year Award, CBRE has distinguished itself in the arena of corporate responsibility. But when CBRE Incentive | January 2009 | incentivemag.com Photo: Nathan Sayers http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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