Incentive - January 2009 - (Page 42)

TRAVEL Islands in the Sun PAGE 44 A World of Golf PAGE 51 An island-by-island tour of our nearest Caribbean neighbor, The Islands of the Bahamas Incentive takes you around the world in 18 holes on a tour of the newest courses on seven continents Site’s New Vision “Site” no longer means the Society of Incentive & Travel Executives By Vincent Alonzo hat’s in a name? That was of paramount importance at the Annual General Meeting at the Site Global Conference 2008 in Montreux, Switzerland, in December, as Site officially launched its new strategic vision, brand and communications platform to the 475 attendees. As part of the rebranding, the organization is changing its name from the Society of Incentive & Travel Executives (SITE) to Site. “We’ve just celebrated our 35th anniversary, so we hired Fleishman-Hillard, a professional branding firm, to take a look at our organization,” says Site CEO Brenda Anderson. “They interviewed people all over the globe both inside and outside of Site to find out what the perception of Site’s role is in the business community.” The feedback was that Site was viewed as a strategic organization that offered the b2b community a global net- W Site announced its new brand strategy at its Global Conference last month work dedicated to achieving business results through motivational experiences. “Site began 35 years ago as an organization dedicated to incentive travel, and our name reflected that,” says David Hornby, commercial director for Visit London and vice president of Site’s executive committee. “The world has moved on in its definition of what a motivational experience is, and so must we.” The new name, which is the word “site” as opposed to an acronym for “society of incentive & travel executives,” removes the emphasis on incentive travel and places the focus on the organization’s global network of 37 chapters and 2,100 members in 87 countries. According to Hornby, Site’s new vision and strategic plan are built on three core brand pillars: global connections, motivational experiences, and business results. “We want to redefine our industry with a new language, and our vision for this is unleashing human potential through extraordinary, motivational experiences,” he says. These pillars will be at the heart of all Site communications and are the main attributes of business planning. “Site makes possible this connection between motivational experiences and business results by linking professionals in the travel and motivational events industry with the business leaders who seek improved performance through these experiences,” says Anderson. “Our goal as an organization is to be the global authority connecting these motivational experiences with measurable business results.” 42 | Incentive | January 2009 | incentivemag.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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