Incentive - January 2009 - (Page 57)

AWARDS “I thought the economy would have a major impact, but it is still diamond city out there.” —Lisa Tennant, Hinda Incentives would have a major impact, to the mechanical watch segment, is but it is still diamond city out doing well for Hinda, too. there. There are a lot of diaNoting that watches are less monds, not just on the face, timepieces than fashion accesbut on the strap as well.” sories these days, Tennant says That is true at all price that another current trend is points, adds Adrienne toward large and bulky sports Forrest, assistant vice watches—“Chronographs, president of Bulovadiver’s watches, eco-drive Wittnauer. “The trend [self-winding] watches, is diamonds, crystals, and large faces are in precious stones,” she for women as well as says, “whether it’s highmen,” she says. Citizen is priced watches, where doing well in the thirty- to you’ll see diamond-encrustfortysomething market, she ed case and dials, or in the adds, and Swiss Army is populower price points, where we lar among people in their twenhave Swarovski crystals ties and thirties. Zanone says much accenting the product.” the same thing, noting that his Zanone adds that showy opening price point watches, like faces are in vogue, point- Large sports watches with chronograph dial Lacoste and Tommy Hilfiger, ing to watch dials made are also doing very well. and other complications are in style with materials such as A new brand that Tennant mother-of-pearl. recently added to Hinda’s collection that Another current trend that surprises is popular right now is Michele watches Tennant is the growing popularity of rose for women, which have large faces that gold as a material for men’s watches. often combine sports features like While long popular with women, the chronograph dials with plenty of diadarker rose gold hasn’t been seen in men’s monds, and a line of exotic leather lines often, she says. straps—alligator, python, lizard—in Beyond the bling, “For men, in particu- bright, primary colors. Sporty straps lar, mechanical watches are back in made of rubber, plastic and even ceramvogue,” Forrest says. “That’s true in parics are gaining traction in the industry. ticular with some of the high-priced Many of the same trends are affecting Swiss watches, but at Bulova we are clocks, too. “From the middle to end of lucky. One of our newest watches, the this year, we’re seeing very strong, mascuBVA Series, is a line of mechanical line designs,” Tennant says. “Squares, watches in the $450 average price point, modern, clean lines. Even grandfather which is phenomenal.” Tennant adds clocks are more square, have open that Movado’s ESQ line, which was early works,” which parallels the trend toward mechanical watches. And just as watches are becoming fashion accessories in a society where everyone has a cell phone or BlackBerry that tells the time, “every room in your house has something electronic that’s going to tell the time, so a clock really has become a home accessory piece,” Forrest says. “You’ll have a mantle clock in your living room that goes along with the décor in that room, or you’ll have a picture frame clock on the bookshelf that has a picture of your family. In your office you might have a desk set with a weather station that tells the temperature and the time and holds a Post-it notepad.” Send comments to ljakobson@incentivemag.com incentivemag.com | January 2009 | Incentive | 57 http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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