Incentive - January 2009 - (Page 66)

On the Web INCENTIVEMAG.COM Travel Is Tops Down Under It’s a bit of a trek from North America, but where else will you find kangaroos on the golf course? www.incentivemag.com/australia TRAVEL INSIDER: Once Upon a Travel Nightmare By Brian Martenis T here are some nightmares that can occur when running an incentive travel program that are simply too horrifying to even think about, so I won’t. I’ll allow myself to say, however, that planning and facilitating even the simplest incentive travel program is a time- column, I mentioned that I have always told my children, “If you choose to live in a fairy tale, there are going to be witches and dragons.” (And you can be certain that you’ll continue to see—and slay—your share of demons and trolls in this business!) Cut off one head and two more appear. CONSUMER INCENTIVE The Shocking Power of Surprise Let’s face it, there’s nothing that we want to hear more than the word “yes.” Professorial types can yammer on all day long, spout the traditional marketing idiom of customer retention, building community, unaided recall—blah, blah, blah—but in the end, no other term matters more. So stop pushing people. Instead, make it easy for them to pull. Shock them first and they’ll buy soon after. ASK CHRISTI Don’t Let Economy Woes Plague Holiday Spirits Incentive problems on your mind? Incentive online columnist and recognition expert Christi L. Gibson has the answers. www.incentivemag.com/surprisepower www.incentivemag.com/holidaywoes RECOGNITION The Gift That Keeps on Giving Year Round Want to show employees you care? Recognition strategist Globoforce offers five tips to energize and engage employees throughout the year. Frequent ongoing recognition—not just one-time displays—is what truly drives up employee engagement and satisfaction. HOT STRATEGIES Promotional Products Set Brands Apart Striving for increased brand impact, exposure and influence, marketers are going beyond traditional advertising media and exploring new ways to market their products. www.incentivemag.com/gift www.incentivemag.com/ promotionalproducts Online poll: this year, was your holiday party more elaborate, less elaborate or the same as last year? 66 | Incentive 80% Less Elaborate 20% More Elaborate 0% The Same consuming project, requiring every possible effort on your part. In spite of all of your hard work, and thoughtful attention to every detail, the “powers that be” will always decide to challenge you in some very creative ways. There is not one program—no matter how hard you try, plan and pray—that will not have its share of glitches, bumps and stumbling blocks. The best that you can hope for is the energy and ability to persevere in the end. In my last Once Upon a Time Here are a few “evil villains” that you may also have to face before the “happily ever after”: The Story of the Accident Dragon Once upon a time, on a previous trip to Paris far, far away, my 255-person group had just finished checking in at the hotel when a very good customer of mine charged up to my desk frantically screaming, “My husband has been hit by a For the rest of this month’s Travel Insider column, visit INCENTIVEMAG.COM/TRAVELTALES | January 2009 | incentivemag.com http://www.incentivemag.com http://www.incentivemag.com/australia http://www.incentivemag.com/surprisepower http://www.incentivemag.com/holidaywoes http://www.incentivemag.com/promotionalproducts http://www.incentivemag.com/gift http://www.incentivemag.com/promotionalproducts http://www.INCENTIVEMAG.COM/traveltales http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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