Incentive - January 2009 - (Page 8)

HEADLINES Fear and Recognition PAGE 10 Recognition program specialist Globoforce finds awards rise and fall in time to stockmarket Motivation Show Changes PAGE 11 Hall-Erickson announces plans to reduce competition for attendees between education and exhibitors EIBTM: Reed, MPI Join Forces Women Listen According to a recent Record crowds attended incentive and meeting travel trade show EIBTM in Barcelona last month BY VINCENT ALONZO ttendance at this year’s EIBTM was confirmed as the “biggest ever” by Paul Kennedy, group exhibition director, Reed Travel Exhibitions Meetings and Incentive Events. He announced that preliminary, unaudited figures showed that the event attracted a record number of Hosted Buyers—3,711, up 12 percent on the previous year. In addition, 51,000 pre-scheduled meetings were organized over the three-day event, up more than 11,000, and total attendance is expected to top the 8,000 mark, up 6 percent on 2007. “The record figures show not only how resilient the meetings market is in challenging times but the reputation EIBTM has as the place to do business,” says Kennedy. “It certainly seemed that more actual business was being transacted on the show floor than ever before.” At the show, Reed Travel Exhibitions (RTE) announced a major global partnership with Meeting Professionals International (MPI). Moving forward, MPI will provide education at all of RTE’s meetings and incentive events (EIBTM in Barcelona, GIBTM in Abu Dhabi, CIBTM in Beijing, and AIBTM in Baltimore). The program will focus on the development of certified train- A survey of boomer women, word-of-mouth is key to consumer loyalty ompanies banking on consumer loyalty should pay extra attention to bolstering peer recommendations, especially if they are trying to sell to boomer women, according to a new study. Women ages 43 to 62 are more likely to consider word-of-mouth recommendations credible than women in Generation X and Millennials (18-39), are more likely to pass those recommendations along, and are more likely to act on them, according to an in-depth study of the conversations of more than 14,000 women over the course of a year by Prevention magazine and the Keller Fay Group. C Boomers Younger Consider recommendations credible. . . . . . . . . . . . . . . . . . . . . . . 68% . . . . . . 58% Will pass recommendations along. . . . . . . 56%. . . . . . . 51% Intend to purchase . . . . . . . . . . . . 55%. . . . . . . 50% Total attendance was up 6 percent at this year’s EIBTM conference ing at all levels of the meetings industry through MPI’s newly launched Global Knowledge Plan. “In this era of less trust in our institutions, marketers would be wise to pay attention to the power and influence of boomer women talk,” says Bob Ziltz, publisher of Prevention. “The credibility factor will be the key issue for any marketers looking to connect with boomer women.” —Leo Jakobson 8| Incentive | January 2009 | incentivemag.com http://www.incentivemag.com

Table of Contents Feed for the Digital Edition of Incentive - January 2009

Incentive - January 2009 Contents Editor's Note: Rewards Must Be Sustainable Headlines Cover Story: Responsibility's New Role Incentive Interview: Patrick Lencioni Family Rewards: Who They're Working For Primer: Working Design Leap of Faith: Religion in the Workplace Cook Up Engagement: Kitchen Teambuilding My Turn: Procurement Possibilities Motivation@Work: Hard Times Recognition Legal Ease: The Tax Facts on Corporate Gifts Travel News: Where to Go and What to Do The Bahamas: Islands in the Sun Field Reports: Four European Destinations Golf: Around the World in 18 Holes Potentials Here and Now Watches and Clocks: Strike the Pose Golf Merchandise: Awards with a Solid Swing Computers: Digital Delights Retailers Band Together for Gift Card Market Gift Cards: The Prepaid Reward Spectrum Advertiser Index On the Web www.Incentivemag.com

Incentive - January 2009

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