Incentive - February 2009 - (Page 4) FEBR UARY 2009 Cover Story: The Incentive Survival Guide to 2009 CONTENTS of Incentive, we break down the challenges executives will face running sales, dealer channel, engagement and consumer programs, and map out solutions they can use. Next, we look at the challenges and solutions for seven industries that are big users of incentives: automotive, banking and finance, insurance, pharmaceutical, manufacturing, retail, and technology and telecom. The new year is shaping up to be an ugly one, but smart companies are thinking not just about how they can get through 2009 alive, they are looking ahead to the good times and asking, “How can we come out of this stronger than the competition, and a step ahead of them, too?” In this special edition PG 16 By Leo Jakobson 4| Incentive | February 2009 | incentivemag.com http://www.incentivemag.com
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