Incentive - February 2009 - (Page 52) to incentive, reward and recognition programs. This type of information will help retailers understand the results that their corporate sales and special markets departments are having through their participation in incentive programs. The key questions that retailers have are whether there is true incremental demand and new customer acquisition related to their sales through these channels. Incentive: What are some of the general trends in gift card packaging and delivery? Dodge: Demand for electronic gift cards continues to rise. Both B2B incentive and consumer reward recipients are driving this demand. Retail brands and incentive companies continue to introduce customized cards. This includes the uploading of photographs with personalized messaging on consumer cards to the adding of company logos in business environments. People have talked about it for a long time, but in the last year or two we are actually seeing it begin to take hold. Incentive: What are the prospects for growth in this market? Dodge: This is the $64,000 question that all of us are working on. Companies are working hard on enhancing employee engagement across the board. Most companies within the IGCC are trying to keep a strategic focus and improve employee retention and performance. For stable companies with a defined business plan, employee incentive and recognition programs are more important now than ever before. The high level of consumer acceptance and ease of use with gift cards will help to propel continued growth within the incentive channel in 2009. I For more information or to place your gift card order, please call 1.800.642.7336 52 INCENTIVE FEBRUARY 2009 | SPECIAL ADVERTISING SECTION © 2009 Darden Concepts, Inc.
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