Incentive - February 2009 - (Page 8) FEBR UARY 2009 EDITOR’S NOTE This Too Shall Pass began covering the incentive industry in February of 1989, two years after the stock market crash of 1987, just as business was returning to “normal.” Every month, business picked up, and the industry found solid footing. Until 1991, when there was a deep recession combined with the added distraction of the first Gulf War. But sometime around 1993 things got better and we found a new version of “normal.” And things kept getting better every year in a bull marEditor In Chief Vincent Alonzo ket that lasted until the end of 2000 when the dot-com bubble burst. Then September 11th came. Yet again, the “normal” we returned to around 2003 was different from the ’89 and ’93 versions of “normal.” Now we’re in another recession, one that makes the previous downturns look like boom times—and just for good measure, the added distractions of two wars. But I’ve been around long enough to know that this too shall pass. And the people who survive will be the risk takers, the doers, the makers of things, the ones who have a plan. That’s why this entire issue is devoted to surviving the tough times and hard choices that are going to be made in 2009. Inside this recession survival guide you’ll find: an analysis of how sales, dealer, non-sales and consumer incentives can help stimulate the production and sales channel; end user snapshots of specific industries, detailing their challenges and the role incentives can play in solving them; sage advice from experienced industry experts including numerous members of the Incentive Editorial Advisory Board; and a roundup of the state of the incentive merchandise, travel and gift card segments that includes a 12-page Gift Card Supplement. After you’ve read the issue, be sure to go online to www.incentivemag.com/survivalguide to get further advice on how to survive in these tough times from a number of experts and industry leaders. While there, click on the link to our digital mall to purchase our Complete Survival Guide, including all the stories and strategies from this issue, our online coverage as well as additional exclusives. We’re looking at a rugged path back to prosperity, and our print and online survival guides will give you a good foundation for building a plan. And business will get better for those who have a plan. It always has in the past. But something else is also true: The “normal” we return to will be different from what we considered “normal” in the past. www.incentivemag.com Editorial and Executive Offices 770 Broadway, New York, NY 10003-9595 (646) 654-4500, Fax (646) 654-7650 Vice President & Group Publisher Nella Veldran (646) 654-7325 EDITORIAL (646) 654-4500 Editor In Chief Vincent Alonzo (646) 654-7361 Senior Editor Leo Jakobson (646) 654-7642 Managing Editor Alex Palmer (646) 654-4435 Online Editor Stacy Straczynski Executive Editor Custom Media Karen Gines Research Director Nancy Lazarus I ART Art Director Jennifer Ruf (646) 654-7704 PRODUCTION Production Manager Anita Wise (646) 654-7298 CIRCULATION, SUBSCRIPTION & ADDRESS CHANGES (847) 763-9050, Fax (847) 763-9037, E-mail iv@halldata.com LIST RENTAL Postal info (845) 731-2731, E-mail info (845) 731-3854 REPRINTS Mike Shober (800) 290-5460 x129, incentive@theYGSgroup.com PERMISSIONS & LICENSING Barbara Grieninger (646) 654-4675, barbara.grieninger@nielsen.com MEDIA KIT www.managesmarter.com/mediakits ADVERTISING Associate Publisher Monique Agaliotis (646) 654-7638 Midwest Marvel Jasnoch (507) 663-1480 Florida Arthur Hyman (561) 736-5374 West Coast and Hawaii Peter Edmunds (714) 963-3499 International/Caribbean Diane DiMaggio (646) 654-7332 MARKETING Marketing Director Robert Kuwada (646) 654-5159 Vincent Alonzo Editor In Chief vince.alonzo@nielsen.com President: Greg Farrar • Senior Vice President, Human Resources: Michael Alicea • Senior Vice President, Finance: Sloane Googin • Senior Vice President, Marketing: Mark Hosbein • Senior Vice President, Media & Entertainment: Gerry Byrne • Senior Vice President, Brand Media and Corporate Development: Sabrina Crow • Senior Vice President, Retail: David Loechner • Senior Vice President, Building & Design: Joe Randall • Senior Vice President, Central Services: Mary Kay Sustek • Vice President, Licensing: Howard Appelbaum • Vice President, Manufacturing & Distribution: Jennifer Grego • Vice President, Audience Marketing: Joanne Wheatley 8| Incentive | January 2009 | incentivemag.com http://www.incentivemag.com http://www.managesmarter.com/mediakits http://www.incentivemag.com/survivalguide http://www.incentivemag.com
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