potentials MERCHANDISE SECTION INSIDE I pg 50 Top Travel pg 30 Top Merchandise pg 52 Top Gift Cards pg 58 The Cash Conundrum People claim to prefer cash, but new academic research shows non-cash rewards have a greater impact pg 14 Victoria Shaffer, Ph.D., Director of the Decision Making Research Lab at Wichita State University
Table of Contents for the Digital Edition of Incentive - September 2009