Interbike - 2008 Exhibitor Information Brochure - (Page 18) WEB OPPORTUNITIES WHAT IS RICH MEDIA? A term to describe enhanced technology used in Internet advertising for animation, streaming video, special effects, or user interactivity. Benefits are: Increased Brand Recall, Delivers Multiple Messages and Captures Leads. What is a Webcast (aka Webinar)? Short for Web-based seminar - A presentation, lecture, workshop or seminar transmitted over the web. Key features are that it has interactive elements and participants can give, receive and discuss information. Benefits are: Lead Generation, Annual Branding, Third Party Legitimacy and Editorial Adjacency and Involvement. Educational Workshop What are Prestitials & Interstitials? Prestitial ads are seen before the home page loads taking over the home page of interbike.com showcasing your brand and products in a larger than life, can't be ignored format. The ad will take over the screen for 5 - 10 seconds then pixelates/fades out to the interbike.com landing page. What are Takeover Ads? Expandable Leaderboard ads, Expandable Leaderboards with push down capabilities and Rollovers are examples of taking a standard ad unit and creating a dynamic visual – the ad grows to present a custom and unique presentation on the interbike website. Benefits are: Lead Generation – with Lead Gen, one click through could be a customer for life and you capture names real time with Online Direct Response. Lead Gen Expandable Ad What is a Floater Ad? Floater ads move across the screen on various pages of your choosing. They will continue to move around capturing attention, and will fade out after a specified time frame. Floater Image Ad Contact your Account Executive for details. WWW.INTERBIKE.COM 18 THE BUSINESS OF CYCLING DELIVERED. http://www.interbike.com
Table of Contents Feed for the Digital Edition of Interbike - 2008 Exhibitor Information Brochure Welcome Press/Media Center News Outlets Who Attended the Show in 2007 Events Buyer Profile 2008 Event Schedule Outdoor Demo East Outdoor Demo 2008 Event Guide TotalReach On-Site Sponsorships Web Opportunities Green Steps Contact Us Interbike - 2008 Exhibitor Information Brochure Interbike - 2008 Exhibitor Information Brochure - (Page 1) Interbike - 2008 Exhibitor Information Brochure - Welcome (Page 2) Interbike - 2008 Exhibitor Information Brochure - Press/Media Center (Page 3) Interbike - 2008 Exhibitor Information Brochure - News Outlets Who Attended the Show in 2007 (Page 4) Interbike - 2008 Exhibitor Information Brochure - Events (Page 5) Interbike - 2008 Exhibitor Information Brochure - Buyer Profile (Page 6) Interbike - 2008 Exhibitor Information Brochure - 2008 Event Schedule (Page 7) Interbike - 2008 Exhibitor Information Brochure - Outdoor Demo East (Page 8) Interbike - 2008 Exhibitor Information Brochure - Outdoor Demo (Page 9) Interbike - 2008 Exhibitor Information Brochure - 2008 Event Guide (Page 10) Interbike - 2008 Exhibitor Information Brochure - TotalReach (Page 11) Interbike - 2008 Exhibitor Information Brochure - TotalReach (Page 12) Interbike - 2008 Exhibitor Information Brochure - On-Site Sponsorships (Page 13) Interbike - 2008 Exhibitor Information Brochure - On-Site Sponsorships (Page 14) Interbike - 2008 Exhibitor Information Brochure - On-Site Sponsorships (Page 15) Interbike - 2008 Exhibitor Information Brochure - On-Site Sponsorships (Page 16) Interbike - 2008 Exhibitor Information Brochure - Web Opportunities (Page 17) Interbike - 2008 Exhibitor Information Brochure - Web Opportunities (Page 18) Interbike - 2008 Exhibitor Information Brochure - Web Opportunities (Page 19) Interbike - 2008 Exhibitor Information Brochure - Green Steps (Page 20) Interbike - 2008 Exhibitor Information Brochure - Contact Us (Page 21)
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