Interbike - 2008 Exhibitor Information Brochure - (Page 19)

WEB OPPORTUNITIES Whether your objective is to reach small business owners, increase transactions and customer acquisition, to create loyalty and to develop a continuing education program for retailers, or simply to drive retailers to your website to promote new products — interbike.com has a solution for you. Call your Account Executive to create your custom digital program for year round results. What are eNewsletters? Interbike features Direct Audience Access with eNewsletter opportunities. Industry news and editorial content relevant to the industry is presented to the Interbike audience approximately once a month. You know you're getting in front of the best audience at the best time for your brand. A variety of options for Direct Audience Access are available: Digital Newsletter • eNewsletter Advertorial • Custom eNewsletter • Standard or Rich Media Ad Units What is an Enhanced Listing? A micro-site that is built to highlight your company exclusively with direct access from the m interbike.com exhibitor list. Provide interested parties your complete story – Your company company m name, contact, address, email contact, phone, fax, website and logo in addition to your your u brand's story or mission statement. Enhanced Listing What is an Online New Product Showcase? The IB Online Product Showcase is the online forum for buyers to peruse to see the latest innovations in gear, apparel, footwear, gadgets, softgoods and hardgoods. You can highlight your products to retail buyers by posting product images, descriptions, MSRP and links to your website, for the entire show cycle. Upgrade your product showcase to be included in the pre-show Product Showcase email (limited availability). Product Showcase What is Live from Interbike? Live from Interbike 2008 is a customized video opportunity and the perfect long-term companion to your tradeshow marketing efforts. Nielsen will work with you to create a ’plug and play’ Live from Interbike 2008 custom video presentation, allowing you to maximize your tradeshow investment and reach a wider audience of decision-makers while we handle the entire technical process for you. Your video shoot will be pre-scheduled and videotaped ”live” in your booth at Interbike 2008. Once we’ve shot your video, we’ll edit it, host it, and promote it during and after the show. We’ll even create a master CD copy that you can use in your post-show marketing efforts. Live from Interbike Get in front of your buyers and retail reps year round. Use interbike.com to lead up to the show, preview new products, set appointments, and attract more booth traffic. Your Account Executive will put a custom program together for your brand and objectives. Interbike.com has the targeted buying traffic you need. Contact your Account Executive for details. Video Ad Image WWW.INTERBIKE.COM 19 THE BUSINESS OF CYCLING DELIVERED. http://www.interbike.com

Table of Contents Feed for the Digital Edition of Interbike - 2008 Exhibitor Information Brochure

Welcome Press/Media Center News Outlets Who Attended the Show in 2007 Events Buyer Profile 2008 Event Schedule Outdoor Demo East Outdoor Demo 2008 Event Guide TotalReach On-Site Sponsorships Web Opportunities Green Steps Contact Us

Interbike - 2008 Exhibitor Information Brochure

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