Interbike - 2008 Exhibitor Information Brochure - (Page 3)

PRESS/MEDIA CENTER Exhibitors at Interbike benefit in many ways - including broad and extensive media exposure. Every year hundreds of representatives from the United States and International media outlets, including top consumer and trade magazines, interactive media, newspapers and television, gather in Las Vegas, Nevada to generate stories on the hottest brands, the latest trends, new products, new companies and innovations in the bicycle industry. Exhibit at Interbike 2008 and generate exposure for your brand that will extend well beyond the show. MAXIMIZE YOUR MARKETING IMPACT TO THE MEDIA • New Product Showcase List—Online and Print • Special Events List • Media Appointments • Press Communications via Press Releases • Electronic Press Room • Onsite Media Center “Each year, the media does a great job of covering the show and bringing attention to the exhibitors. We received great feedback about last year's Media Center from both the media and exhibitors, so we wanted to bring it back. Based on that feedback we offered better amenities, and worked very closely with those interested in using the TV studio to help them make the most of their broadcast efforts.” —Lance Camisasca, Interbike Show Director Each day during the indoor portion of the show, several media outlets conduct live interviews with product managers, industry celebrities, professional athletes and cycling advocates in the Interbike Media Center TV Studio. The interviews are broadcast live to monitors throughout the show, streamed live on interbike.com, other media outlets and are recorded for future use on participating media outlets’ websites. Interbike also features its own daily morning show, Good Morning Interbike, with highlights of the upcoming and past day‘s events, interviews with industry leaders, celebrities and advocates and fun segments about the bike industry. GMI is hosted by Richard Fries, publisher of Bike Culture Magazine. To get started with your Interbike media plan or to find out more details on how to participate in the above media outreach opportunities, go to the Exhibitor Resource Center page, under “Exhibitors” on Interbike.com, or contact Interbike’s public relations agency: SOAR Communications The agency for clients who are passionate about their business and their sports Contact: Chip Smith Tel: 801.523.3730 Fax: 801.523.3750 cmith@soarcomm.com WWW.INTERBIKE.COM 3 THE BUSINESS OF CYCLING DELIVERED. http://www.interbike.com

Table of Contents Feed for the Digital Edition of Interbike - 2008 Exhibitor Information Brochure

Welcome Press/Media Center News Outlets Who Attended the Show in 2007 Events Buyer Profile 2008 Event Schedule Outdoor Demo East Outdoor Demo 2008 Event Guide TotalReach On-Site Sponsorships Web Opportunities Green Steps Contact Us

Interbike - 2008 Exhibitor Information Brochure

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