Interbike - 2008 Exhibitor Information Brochure - (Page 6)

BUYER PROFILE Overall Expo Attendance: Retailers/Buyers: Retail Businesses Represented: 22,974 11,368 (9% International) 3,835 representing 11,000+ storefronts > 2007 figures gathered and verified by third-party registration management firm Attending Retail Business Type: 92% 4% 4% Specialty Retailer General Sporting Goods/Mass Merchant Mail Order/E-Commerce Retailer 4% General Sporting Goods/ Mass Merchant 4% Mail Order/ E-Commerce Retailer 92% Specialty Retailer Annual Gross Sales of Attending Retail Stores: * U.S. Dollars 38% 30% 20% 6% 3% 3% Under $500,000 $1 Million $1 Million - $2.5 Million $2.5 Million - $5 Million $5 Million - $10 Million Over $10 Million 38% 6% 3% 3% 30% 20% Under $500,000 $2.5 Million - $5 Million $5 Million - $10 Million Over $10 Million $1 Million $1 Million - $2.5 Million Products Sold By Attending Retail Stores: 100% Fitness Equipment Ski/Snowboard Equipment 93% 89% 81% 60% 27% 17% 13% Bicycles Accessories Apparel Nutritionals Fitness Equipment Outdoor Equipment Ski/Snowboard Equipment 80% 60% Nutritionals 40% Bicycles Accessories 20% 0 2008 Buyer Marketing Campaign Our integrated marketing efforts to promote attendance of top retailers and buyers at Interbike 2008: • 18,000 Interbike Event Guides distributed to every bicycle retailer in North America and at the show • Expo Preview Brochure mailed to every bicycle retailer in North America • Expo Postcard Invitations sent to every past attendee • Print advertising in top US and International trade magazines • Targeted email newsletters • Web advertising • Targeted Phone Campaigns • Retail Shop Visits WWW.INTERBIKE.COM 6 THE BUSINESS OF CYCLING DELIVERED. Apparel Outdoor Equipment http://www.interbike.com

Table of Contents Feed for the Digital Edition of Interbike - 2008 Exhibitor Information Brochure

Welcome Press/Media Center News Outlets Who Attended the Show in 2007 Events Buyer Profile 2008 Event Schedule Outdoor Demo East Outdoor Demo 2008 Event Guide TotalReach On-Site Sponsorships Web Opportunities Green Steps Contact Us

Interbike - 2008 Exhibitor Information Brochure

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