ISS Atlantic City 2008 Brochure

Promotional Products Distributors, Digital Decorators (100Sunday, March 9 200) In this session, you’ll learn: S30 Reducing Stitch Counts {NEW!} 8:30 a.m. – each graphic program is and what it does best • What 10:00 a.m. Jimmy Lamb, Tajima computer Support by Hirsch. Intl. • What type of USA Sales & you need for a graphic system and For: Digitizers, Embroiderers, Promotional Products Distributors (100-400) what other equipment is necessary. In this session, you’ll learn: • How to apply a variety of methods to reduce stitch count via digitizing • What third party plug-in programs are industry specific and editing andHow to implement alternative processes for reducing stitch counts • enhance off-the-shelf software S06 All That You Ever Wanted to Know About Stabilizers Past, Present and Future S35 Digitizing Basics: Creating Designs That Work {NEW!} 10:30a.m. – 12:00 p.m. 10:30 a.m. - 12:00 p.m. StevenLebow, Floriani Products Fred Batts, Righteous Threads Embroidery For: Digitizers, Embroiderers (100-200) For: Embroiderers (100-400) In this session, you’ll learn: In this session,outlines line up • How to make you’ll learn: • How different types of stitching interact with each how • How stabilizers are constructed and other to use them with • What are the basic rules of digitizing and how to apply them confidence • How to select specific stabilizers for unique embroidery applications • How to make the most of stabilizers in terms of the quantity of layers used and the quality achieved • How to conduct a production cost vs. benefit analysis for various methods of stitch count reduction S36 Copyrights & Trademarks — What Greg Kitson, Mind’s Eye Graphics You Don’t Know Can Get You Screen For: Sued! Printers (300) 10:30 a.m. - 12:00 p.m. In this session, you’ll learn: Jimmy Lamb, Tajima USA Sales & Support by Hirsch. Intl. • How to determine return on investment and For: Everyone (100-400) evaluate your costthis session,per screen, per day, per week savings you’ll learn: In • What copyrights and trademarks the what bottlenecks will appear in • How to determine whereare andnewprotections are afforded to the owners of shop such property, as itcopyright and trademark laws in regards to duplication of workflow applies to the imprinted sportswear industry• • Basic applications of • Where to look fordigitizedtake advantage of the hidden artwork, ownership of and designs, stock designs and licensing • How to apply for protection of your own material and the penalties for infringement benefits of CTS S37 Selling Apparel to Teams and Leagues Business Education Sessions S11 Finished Cap Embroidery {NEW!} 10:30 a.m. - 12:00 p.m. 1:00 pm - 2:30 pm Sportswear Doug Wilcoxson, Bomark For: Anyone wanting to enter the team/league business or get past barriers Frank Gawronski, Embroidery Educational Services Intl. they’ve experienced with it For: Embroiderers, Managers/Operators (200-400) In this session, In this session, you’ll learn: you’ll learn: • How to find team/league business • How to educate yourself to secure thefor completed caps • How to design and digitize business • How to distinguish and embroider • How to deliver team and league orders effectivelydifferent cap constructions • How to create high-quality embroidery on this unique medium with some minor adaptations S12 Design Editing {NEW!} 1:00 p.m. - 2:30 p.m.6 Thursday, March Thomas L., Art Camp: Powered byCo. W04 Digital Jr., Strawberry Stitch CorelDRAW X3 10:00 Embroiderers (100) For: a.m. – 5:00 p.m. For: Screen Printers, Embroiderers, Promotional Products Distributors, In this Artists, Any CorelDRAW users (100-300) session, you’ll learn: Graphic • How experienced designers create solutions for In this session, you’ll learn: • How to use CorelDRAW Basics and CorelDRAW X3 problematic designs both text and clipart objects • How to manipulate and edit • How design properties may be altered when changing the • How to handle logos and sample projects design or fabricto Digital Apparel Decorating W05 Introduction • How - control 10:00 a.m.to5:00 p.m. design aspects such as stitch length, {NEW!} Christopher Bernat, Vapor Apparel densities and underlay For: Anyone interested in digital decorating technologies (100-300) Friday, March 7 S07 Digitizing AppliquÇ {NEW!} S03 Pricing 12:00 p.m. 10:30 a.m. -Embroidered and Screen Printed Apparel — The Shocking Truth Jr., Strawberry Stitch Co. Thomas L. Moore, {NEW!} 8:30 a.m. - 10:00 a.m. For: L. Venit, MBA, Embroiderers Institute Mark Digitizers, Apparel Graphics (100) For Screen Printers, Embroiderers, In this session, you’ll learn: Promotional Products Distributors, Decision three primary elements of any appliquÇ design • The Makers (200-400) Digital Decorating Sessions • Basic design properties that in developing product costs • How to identify the core components work • How address inherent marketing issues incorporated into fabrics • Wheretoto find embroidery-ready appliquÇpricing In this session, you’ll learn: • How to reference accurate and current industry ratios in developing their own price schedules S08 Is Selling Promotional Products Right for Your Business? S07 The Benefits and Risks of Offering Company Stores {NEW!} {NEW!} 10:30 a.m. - 12:00 p.m. 10:30Griffin, Speartek Inc. Derek a.m. - 12:00 p.m. Jeffrey Solomon, BCF, FreePromoTips.com and All American For: Digital Decorators, Embroiderers, Promotional Products Distributors, Screen Printers (200-300) Marketing Group In this session, you’ll learn: For: •Screen the business benefits of offering company stores online What are Printers, Embroiderers, Digitizers, Graphic • What key factors Owners (100-400) Artists, Business must be taken into consideration before even creating a company store for a client In this session, you’ll learn: investment exposure through proper • How to minimize the risk of inventory contractual agreements • How the promotional products industry works • How to recognize the additional business opportunities Saturday, March 8 available S21 Growth Strategies: Getting to the Next Level: Changing Big • HowChangingan informed decision about Your Company’s Things, to make Little Things, and Changing adding promotional Future {NEW!} product sales to your business 10:30Inkjet-to-Garment Digital Printing {NEW!} S09 a.m. - 12:00 p.m. Mark L. Venit, MBA, Apparel Graphics Institute 10:30 a.m. - 12:00 p.m. For: Screen Printers, Embroiderers, Digital Decorators (300-400) Chris this session, you’ll learn: In Bernat, Vapor Apparel What companies do and don't For: •Everyone (100-200) do to keep them where they are instead of where they could be In this session, you’ll tools you need to propel your company's growth • The specific tactics and learn: • How to identify the signs of progress • What direct-to-garment digital printing equipment is available and the technologies they use Sunday, March 9 • How 10 implement a workflow systemCustom Apparel and S31 The to Biggest Mistakes in Marketing for using direct-togarment digital printing equipment Promotional Products {NEW!} • How -to puta.m. place a practical color management system 8:30 a.m. 10:00 into Mark L. Venit, MBA, Apparel Graphics Institute in your shop For: Embroiderers, Graphic Artists, Promotional Products Distributors, Screen Printers (100-400) S13 Generatingbetween the digital decorating platforms and what substrates are • The difference Revenue and Customer Excitement with compatible Performance Apparel {NEW!} High-Margin for each • Marketing opportunities and selling techniques to maximize profits, including having 1:00 p.m. - 2:30 p.m. an online presence • How to calculate pricing vs. the Apparel Christopher Bernat, Vaporcosts for each of the processes to achieve adequate ROI, including the costs of For: Digital Decoratorsconsumables interested in adding digital or those decoration (100-200) Friday, March 7 In this session, you’ll learn: Printing {NEW!} S11 Inkjet-to-Garment Digital 1:00 p.m. –the performance apparel market is and what • What 2:30 p.m. Chris Bernat, Vapor Apparel decorating systems and technologies support this market For: Everyone (100-200) In this session, you’ll learn: • What features and benefits that performance apparel • What direct-to-garment digital printing equipment is available and the technologies customers want they use • How to implement a workflow marketing ideas will help you • What general sales and system for using direct-to-garment digital printing equipment increase put into salesa in a Vinyl Cuttermarket Press can S23 Understanding How thiscolor management system in your shop Bring • How to your place practical exciting and Heat Versatility to Your Business {NEW!} 10:30Art for the p.m. 8 Saturday, March S14 a.m. – 12:00 Non-Artist Josh Ellsworth, Imprintables Warehouse S16 p.m. - 2:30 p.m. 1:00Generating Revenue and Customer Excitement with HighFor: Everyone, including Apparel {NEW!} (100-300) Margin Performance Startup businesses Dane Clement, you’ll learn: In this 10:00 a.m. 8:30 a.m. – session, Great Dane Graphics How to create Apparel For: Bernat, Vaporheat-applied graphics with a vinyl(100-200) Chris •Graphic Artists, Screen Printers cutter • How Decorators or those For: Digital to determine whether interested in addingbusiness decoration In this session, you’llheat a vinyltogether can create another avenue of profit for your learn: cutter is right for your digital • How press (100-200) a vinyl cutter and In this session, you’ll learn: S10 In this session, you’ll learn: Workflow Impact - You Must ReComputer to Screen ThinkHow to identify past mistakes, why theyLoop {NEW!} to do to correct them to • Your Screen Production happened and what 10:30 move forward p.m. a.m. - 12:00 • How to understand where the conventional wisdom is often wrong and why • How to generate more leads, secure a higher closing ratio, improve order frequency and average ticket (transaction amount) • How to think about and design quality garment graphics In business this session, you’ll

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ISS Atlantic City 2008 Brochure Contents Show Overview Special Events Schedule-At-A-Glance Seminars & Workshops Exhibitors Hotel Information Registration FAQs

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