KBB - April 2012 - (Page 16)

WEB SAVVY Susan Serra What do you do on Twitter? I participate in tweet chats a few times a week.They’re a great place to get concentrated information from a lively group. I listen to lots of conversations and learn as much as I can about as many topics as I can, and there is endless insight and information on Twitter. Susan Serra Associates, Inc. Bornholm Kitchen Scandinavian Made Do you have a blog? Or do you write for a blog? I have multiple blogs: The Kitchen Designer, Scandinavian Handcrafts & Design and Scandinavian Made. I write for My Way Home and Cultivate. And Facebook? My professional page on Facebook is a great platform for sharing information that is longer than Twitter and shorter than a blog post. How often are you on Twitter? Every day, multiple times a day. The information I get from the very smart people I follow on Twitter is fantastic. And Facebook? A couple of times a day. OK, more than that. Where are you geographically? Long Island, NY. Where are you professionally? I am the founder of Bornholm Kitchen, president of Susan Serra Associates, Inc. and cofounder of Scandinavian Made. What are three favorite blogs and/or websites you read for kicks? Style Files, Solid Frog and Seth Godin. What kind of phone do you have? iPhone. Do you like it? Love it! What do you use your phone for? Mostly email, also Twitter, the camera, Google maps, texting. Are there any apps that you cannot live without? Nirvanahq.com (my project management app), Google maps app, Twitter, plus many more. What is your Twitter handle? @susanserrackd. Are you on Facebook? I have three professional pages on Facebook. You can find them at: www.facebook.com/SusanSerraAssociates, www.facebook.com/ScandinavianMade and www.facebook.com/BornholmKitchen. Whom do you follow on Twitter? Kitchen and bath industry friends and colleagues, the design community, design editors, kitchen industry brands, magazines and newspapers, local businesses, politicians, celebrities, marketing experts, friends and more. Here’s a partial list: @tkpleslie, @kbtribechat, @modenus, @forbeswoman, @ openforum, @lifehacker, @inhabitat, @cultivate, @ wayfair, @designmilk, @macala, @housebeautiful, @mashable, @nytimes, @kitchen_sync, @foodzie, @ gizmodo, @designsponge, @decor8, @coreyklassen, @kitchendeziner, @shelterholic and @andieday. Do you have an iPad? I bought one for my husband who is virtually computer illiterate. It’s perfect for his use but not powerful enough for me. Made-to-order cabinetry by Bornholm Kitchen How often do you update on Twitter? Usually a few times a day, which is by restraint. If not, would you like one? No, my 13-in. laptop is perfect when I am not in front of my three large monitors. How much time during a week do you spend on social media? After a recent meltdown, I realized I had to make some changes in time management. Part of that change is to use an app called rescuetime.com to literally block out distracting social and other websites, so I spend less time than before—probably an hour a day—but I would not be surprised if it is really more. And then there’s Pinterest… n —Alice LIao Is there someone you wish would follow you? Viking—they unfollowed me twice—for one reason: Kitchen/bath industry brands and the design community need to support each other for the benefit of our mutual customers. We need to follow and learn from one another. And Facebook? Maybe once a week; not that often. It seems that people listen much more actively on Twitter than on Facebook. What are three favorite work-related blogs and/or websites you read regularly? Kelly’s Kitchen Sync, Useful Spaces and Gold Notes. 16 + K BB April 2012 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com http://www.facebook.com/SusanSerraAssociates http://www.facebook.com/ScandinavianMade http://www.facebook.com/BornholmKitchen http://www.Nirvanahq.com http://www.rescuetime.com http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - April 2012

KBB - April 2012
Contents
Online Contents
Editorial
Show Director's Note
Road to KBIS
Web Savvy
Consumer
Trends
Products
City Smart
Design
Cinderella Story
Education
Ad Index
Last Word

KBB - April 2012

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