KBB - January/February 2013 - (Page 15)

KBIS SPECIAL SECTION Pinterest: This is the world’s perfect source for recipes, fashion tips and design inspiration. Much like Instagram, it’s important to feed Pinterest on a very regular basis, as most sharing happens from the current stream of uploads. But if your work is noteworthy, and you don’t mind it traveling through the social media sphere at lightning speed, this is a place you can’t ignore. Instagram: Its special effects make even a mediocre image look well designed and stylish. Not really ideal for portfolio storage, it is a great tool to stay in touch with your social media communities and share a favorite moment in your day. As the name says, it’s instant and spontaneous, so don’t expect too many people coming back to sift through your photo le. Just feed it when you have something great to share and auto-post it to your Facebook and other social media sites for a quick boost of inspiration. Sites forposure more ex SOCIAL MEDIA SITES While social media sites are technically not photo sharing, none of us can ignore the power of the really big guns when it comes to search engine optimization (SEO) and overall online visibility. I’m talking, of course, about Facebook, Twitter, Instagram and Pinterest. In short, you should use these platforms, ideally in conjunction with a combination of two or three of the other platforms mentioned previously. Facebook: You can store lots of images on a business page and organize them into simple albums, so it’s a good idea to start with a basic collection and add more of your projects over time to keep the page alive and exciting. You can connect Facebook to your Twitter account so all posts will be visible on both sites. Social media sites are not as static as photo-sharing sites. It’s important to create a nice initial library of images, but then you have to stick with it or you’ll soon be forgotten. Pinterest followers are built almost entirely through regular postings, and Twitter and Facebook communities also want to see your pretty face regularly. There’s no such thing as “a little bit of social,” so when you’re ready to jump in, do it wholeheartedly. —Veronika Miller is founder of Modenus, a curated design resource that allows designers to create online portfolios and use advanced photosharing features with options for templates and themes. Its drag-and-drop functionality simpli es image upload and portfolio design, and badges can be pasted onto a site or blog that will link to a designer’s full portfolio. Twitter: Much more fast-paced than Facebook, Twitter is a great place to share your own work and other inspiration with your followers. Sharing image links through Twitter is a great way to bring traf c back to your own website or to any of your photo sites. www.kbbonline.com / January/February 2013 + K BB 15 http://www.kbbonline.com

Table of Contents for the Digital Edition of KBB - January/February 2013

KBB - January/February 2013
Contents
Online Contents
Editorial
Show Director’s Note
KBIS Special Section
Web Savvy
Focus
Trends
Products
Design Feature: A Touch of Glass
Design Feature: Glam Rock
Practice
Ad Index
Favorites

KBB - January/February 2013

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