KBB - April 2013 - (Page 67)

OPINION Co-location Drives Added Value Positive changes on the horizon for the K&B industry Editor’s note: “Design and Construction Week” is the name of the new umbrella event taking place February 2014. It was announced in January, when an agreement to co-locate the International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS) in Las Vegas, was reached. The slowdown in the economy over the last few years presented a true test of the core business skills required to help maintain, and most importantly, grow a business. Many companies and sectors of the industry have had to make major structural and strategic changes to sustain their growth and prepare for a brighter future. However, that is not merely enough at a time where spending is limited and consumer confidence is scarce. The companies that have focused on driving value are those that are ultimately prepared to embrace an ever-growing and ever-changing customer audience. The U.S. tradeshow industry is one area that has been deeply affected because of the lack of attendees and exhibitors, which was driven in part by the uncertainty of the future, a cost-savings mentality and a decline of perceived value. Aside from a core essential group of manufacturers that continued to bring innovative products to the market, the need to participate in tradeshows has been challenged by the ease to access new products and the speed in which digital communication has increased during the same time as the economic slowdown. For industry tradeshows to once again become valuable, change needed to be enacted. The recent announcement of the KBIS and IBS co-location has created a stream of positive energy around the building and design industry. It is no surprise that both NKBA (National Kitchen and Bath Association) and NAHB (National Association of Home Builders), along with the show management teams, strategically made the decision to join forces to create one of the largest U.S. industry shows under the umbrella of “Design and Construction Week.” From the perspective of a leading K&B manufacturer, there is no doubt in anyone’s mind that the co-location of these shows has positive advantages for both the associations and its members, general attendance and the manufacturing world. From a macroeconomic perspective, this mega-construction event, positions the U.S. kitchen and bath and building construction industries as leading worldwide platforms for designers, builders, architects and manufacturers to enhance their Continued on page 68 www.kbbonline.com / April 2013 + K BB 67 http://www.kbbonline.com

Table of Contents for the Digital Edition of KBB - April 2013

KBB - April 2013
Contents
Online Contents
Editorial
Show Director’s Note
KBIS Special Section
Web Savvy
Trends
Products
Design
Eating Clean
Everything Zen
Practice
Opinion
Ad Index
Favorites

KBB - April 2013

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