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market intelligence and continue to drive the industry with innovative and
efficient products.
“Design and Construction Week” will become essential to connect
with existing customers and reach new markets. As Kathryn Constantine
of Brown Wood stated,“The co-location of these shows provides customers
with a richer tradeshow experience.” Attendees will see the benefit of
learning about new products and connecting with companies to which
they have never before been exposed.
Companies such as Rev-A-Shelf that have been exhibiting at KBIS for
some time will now be able to target a broader audience and expand
their product offering.
“To co-locate with Home Builders is an exciting development and an
innovative way to increase the value of the show to the attendees,” said
David Noe, vice president of marketing and sales for Rev-A-Shelf. “From
an exhibitor perspective we are certain to see more of our targeted
customers and can expand our reach to others that can only help us
build our business, and elevate our brand awareness.”
According to representatives from Cosentino, “The co-location efforts
of the NKBA and NAHB will allow us to continue using tradeshows as a
platform to drive innovation in the surfacing industry, while allowing us to
diversify our product assortment.”
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The reality is that while the building and construction industry
worldwide has changed with the effects of the economy, it is now making
a turn in a positive direction.The companies that are prepared to embrace
these changes and drive product innovation and value to their audience
will once again be able to celebrate success and further develop their
business. The support of the NKBA and NAHB over the last few years has
been essential in the growth and learning of its individual members and
will once again deliver great value through their co-location efforts during
“Design and Construction Week.” n
— Lorenzo Marquez is vice president of marketing for Cosentino North
America, a leader in the manufacturing and distribution of quartz, natural
stone and recycled surfaces. He serves on the NKBA KBIS Advisory Council
and is an active member of the A+D and Kitchen & Bath community.
April 2013 / www.kbbonline.com / The Official Sponsor of K/BIS www.kbis.com
http://www.kbbonline.comhttp://www.kbis.com
Table of Contents for the Digital Edition of KBB - April 2013