KBB - May/June 2013 - (Page 58)
ABROAD
Personal Style
Cevisama 2013 — a hotbed of tile trends
for the kitchen and bath
Cevisama, the international ceramic tile fair held in Spain, took place
from February 5-8 at the Feria Valencia center. Spain is the second-largest
exporter of ceramic tiles in Europe and the third in the world. Amidst
an outpouring of new tile designs, technologies and innovation, the
Spanish ceramic tile exports grew by 10 percent, and total sales were up
two percent. As a result, Cevisama’s nearly 700 exhibitors attract more
international visitors than any other trade fair in Spain.
(Top Right) Porcelanosa’s X-Light series lets designers effectively use oversized
tile on walls and floors with less grout and installation time. (Above) Ceràmica
Cumella, founded in 1880, explores color palettes for a project. (Right)
Keraben’s metallic décor tile adds a sophisticated touch.
Material, Pattern and Technology Expansion
While visiting the fair, Tile of Spain arranged for journalists, architects
and designers to tour select factories and workshops to experience
the processes and creativity first hand. Spain’s approach to ceramics
represents a combination of passion, pride and long-view economics. For
instance, within the walls of Ceràmica Cumella, one of the world’s premier
ceramic workshops, you can’t help but feel immersed in family history
dating back to 1880. Artifacts from generation to generation adorn the
work areas as a constant reminder of Cumella’s artisanal heritage. This
is more than a business…it’s a way of life. And it’s why despite outside
fiscal conditions, these firms are completely committed to design and
innovation.
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Tile has always been a material of choice for baths and kitchens. Porcelain
especially is impervious to water and holds up to heavy traffic and abuse.
Tile trends are important to watch as the design and technical options
are expanding at a rapid pace.
“Overall, I believe the Spanish tile industry is really making it so easy
to personalize tile designs, and more than ever before, manufacturers are
capturing our imagination with new offerings that allow us to express our
own sense of style rather than telling us what that style should be,” said
Ryan Fasan, technical consultant for Tile of Spain. “Much like the use of
hash tags in social media, it is consumers who dictate what captures our
interest.”
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Table of Contents for the Digital Edition of KBB - May/June 2013
KBB - May/June 2013
Editorial
Show Director’s Note
Online Contents
Opinion
KBIS SPECIAL SECTION
Web Savvy
Trends
Products
Abroad
Design
Form and Function
A “Wow” Design
Favorites
Ad Index
KBB - May/June 2013
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