KBB - January 2014 - (Page 44)

KBIS SPECIAL SECTION Electrolux Plans Grand KBIS Re-Entrance Section by Chelsie Butler "Our new Memphis facility is one of the company's most highly automated plants worldwide," she added. "The high-tech, state-of-theart plant is part of our commitment to innovation and will be key to the production of Electrolux®, Electrolux ICON® and Frigidaire Gallery® Bosch, Caesarstone and Thermador Unite for built-in and specialty cooking products, including drop-in/slide-in Design & Construction Week ranges, wall ovens and specialty freestanding ranges. The new facility also includes a reliability lab that allows the company to simulate a product's lifetime usage and performance expectations. The lab can test up to 380 cooking products simultaneously." K+BB will keep attendees up to date on new Electrolux and Frigidaire Gallery product launch information as we are privy to it, as well as what the two brands have in store at their monumental booth this year. "The combined show is so strong for the industry, for us as manufacturers and for our retailers," said Hale. "It will be a great showcase for all of us." Bosch, Thermador and Caesarstone Unite for Design & Construction Week The Frigidaire Gallery slide-in ranges, which are built in the Memphis, Tenn., facility, will be showcased at KBIS. After not having exhibited at KBIS since 2008, Electrolux is coming back with a vengeance at KBIS 2014 with an 8,000-sq.-ft. booth. Electrolux has the leading market share of residential cooking products in North America, and according to Eloise Hale, vice president of corporate communications for Electrolux North America, the notion of the combined KBIS and IBS was a huge draw for its return. "This allows us to work with a very inﬂuential audience and provides an excellent backdrop and showcase for our innovations," she said. "We are excited about the level of customers that will be coming to the show and the power of what the new combination brings." The company's two brands - Electrolux and Frigidaire - have some exciting plans, fun activities and beautiful displays in the works for highlighting their new products and for attracting both existing and potential customers to the booth. And although the brands have not announced what they will be debuting at KBIS just yet, Hale said they will be launching products from the new Memphis, Tenn., plant that opened last summer. 44 + K BB Two mega kitchen product manufacturers - BSH Group, which includes Bosch and Thermador - and Caesarstone are joining forces at the IBS show next month during Design & Construction Week, Feb. 4-6, in Las Vegas. The brands will share their kitchen solutions with attendees in a booth designed by award-winning kitchen designer Mick De Giulio. He is designing several creative and stylish vignettes for each brand. According to representatives from the companies, their partnership at Design & Construction Week is their chance to take what is organically happening in the market and showcase it to builders, architects and designers on a larger stage with their newest products, designs and solutions. Product Highlights: * Bosch, a European brand for the mass premium market, will unveil a completely redesigned cooking line available to consumers in April 2014. * Caesarstone, an industry trendsetter in combining artful home design with durability and quality, will offer an exclusive preview of their newest color innovations at the show.The brand will also present innovative programs and offerings for the builder community. * Thermador, a leader in luxury kitchens for culinary enthusiasts, is unveiling the next generation of cooktops, ranges and rangetops to create the ultimate cooking experience. The Bosch, Thermador (BSH Group) and Caesarstone booth will be located in the IBS area in the Central Hall at booth number C3837, though attendees at any of the Design & Construction Week shows are encouraged to visit. January 2014 / www.kbbonline.com / The Ofﬁcial Sponsor of KBIS www.kbis.com http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - January 2014

KBB - January 2014
Contents
Online Contents
Editor’s Note
Show Director’s Note
Celebrity Design with...Taniya Nayak
All Abroad
Trends
Industry Outlook
Tech Savvy
KBIS Countdown to Design & Construction Week
Products
Design
Cover story: Historic kitchen revisits its roots in major update
Learning Corner

KBB - January 2014