Kitchen/Bath Industry Show & Conference 2009 Brochure - (Page 9) Countertop Sales: A Focus on Natural Stone Sponsored by: Marble Institute of America 8:00 a.m. – 5:00 p.m. 4-Hour Morning Courses (Continental breakfast provided) Experience Green Sponsored by: TOTO, GE Monogram, and Lutron 8:00 a.m. – 12:00 p.m. Instructors: Jack Seiders, GK Naquin, & Fred Jackson NKBA Hours: 8 • CEUs: 0.8 Increase your sales with answers! This seminar will cover all the key elements you need to know about genuine stone countertops, including the geology of natural stone, selecting the right stone, and understanding care and maintenance. You’ll also learn helpful tips on working with natural stone distributors, fabricators, and installers. Natural stone is the hottest building product in the world today— bring your questions and we’ll make sure you go back to your showroom with answers to help increase your sales! Instructor: Robert Blakeman, AIA, LEED Sales: Managing the Outcome Instructor: Ken Jones, MBA NKBA Hours: 8 • CEUs: 0.8 All too often, we run our businesses and our careers on a “build it and they will come” platform. Sales costs are too high today and competition too intense for that method to succeed. You must create your differences in the marketplace because your competition is working at putting you out of business. This seminar will look at everything from current prospecting methods to closing techniques…from compensation plans to the latest CRM systems. Discover how to exceed customer expectations and learn the art of the consultative sale. 8:00 a.m. – 5:00 p.m. NKBA Hours: 4 • CEUs: 0.4 Experience Green will discuss the question, “Why is green here to stay?” The course will also cover the challenges and opportunities that follow while designing sustainable kitchens and baths. The course will cover components of green design as they relate to designing and constructing sustainable kitchens and bathrooms: water conservation, energy conservation, material conservation, and indoor air quality. Also addressed will be lighting and control systems, kitchen cabinet construction, radiant heating, recycled and salvaged materials, sustainable finishes, and Energy Star appliances. Combining Landscape and Kitchen Design Principles for Winning Outdoor Kitchens Sponsored by: Kalamazoo Outdoor Gourmet 8:00 a.m. – 12:00 p.m. Instructor: Mary Jo Peterson, CKD, CBD, CAPS, CASH “The NKBA’s professional development courses in business and design give me the current information I need to strengthen my business.” - ROBIN FISHER, CMKBD Appliance Starter In partnership with: GE Monogram 8:00 a.m. – 5:00 p.m. NKBA Hours: 4 • CEUs: 0.4 Large or small, urban or suburban, outdoor kitchens represent one of the few remaining growth areas of consumer capital spending, and serve as a key part of the outdoor luxury retreats homeowners desire. Join Mary Jo Peterson to learn how to capitalize on your kitchen design expertise while successfully working with landscape design professionals to deliver beautiful and functional outdoor living spaces that exceed your clients’ expectations. Learn about the distinct considerations for materials selection, the unique requirements for utilities and shelter, and how to avoid the most common outdoor kitchen design mistakes. In addition, learn directly from a certified landscape architect on how to select and work with a landscape design professional, and understand the most basic principals of a sound outdoor living plan. Instructor: Barbara Barton, CMKBD NKBA Hours: 8 • CEUs: 0.8 The NKBA and GE Monogram have joined forces to develop this starter course for the designer, installer, or manufacturing rep. with no more than two years of industry experience. Appliance Starter teaches you how to qualify your customers’ appliance needs. Learn the basics of cooking and ventilation principles, universal design principles, and mechanical education and planning criteria. Examples of outdoor kitchens and specialty appliances will also be reviewed and discussed. 4-Hour Afternoon Courses (Coffee and snack provided) European Design Trends Instructor: Sarah Fishburne Sponsored by: EXPO Design Center 1:00 p.m. – 5:00 p.m. NKBA Hours: 4 • CEUs: 0.4 Back by popular demand! Sarah Fishburne, now the Director of Innovations and Trends for the EXPO Design Center, has traveled the world once more to bring you new and exciting concepts of lifestyle design and products. You’ll learn about style directions for 2009 into 2010 from Milan and Paris, and see how some bath retreats can comfort your clients, and discover how EXPO is applying these new designs and techniques to their showrooms. New kitchen designs from around the world will be discussed, seen, and interpreted for the real world of design. There will be time for Q&A.
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