Mobile Entertainment Live! brochure - September 2008 - (Page 2) Exploring New Technologies, New Products and New Business Models! Mobile Entertainment Live!, powered by Billboard, The Hollywood Reporter, Nielsen Mobile and AdweekMedia, in association with Nokia, will offer a new event format this fall that is designed to deconstruct the typical conference experience and give a greater voice to all attendees. This one-day conference will feature main-stage keynote interviews with industry experts as well as a full afternoon program dedicated to in-depth tracks on each of the major content areas. Each track will include a series of product demonstrations, presentations, interviews, feedback sessions and structured networking opportunities. The program will be staggered in such a way that attendees can take advantage of multiple tracks. MUSIC VIDEO Deep-dive sessions on the future of music content for mobile phones including ringtones, ringback tones, full-song downloads, sideloading, bundling, artist participation, promotional opportunities and mobile ticketing. Focused sessions on all mobile video-related content including on-demand video, streaming TV, original content vs. repurposed content, film, TV, animation and news. ADVERTISING COMMUNITY An examination of the various ways that mobile entertainment is drawing advertisers to mobile content through consumer acceptance, subsidized content, marketing programs as content services and more. A look into the highly anticipated world of mobile social networking and user-generated content. Discussions on monetizing content, mobilizing social networks, participation in TV/events, blogging and more. MUSIC 1:15 2:00 2:45 3:30 4:15 Q&A Ask an Expert Networking VIDEO Presentations Q&A Networking ADVERTISING Presentations Networking Q&A COMMUNITY Justify your Existence Networking Presentations Q&A Justify your Existence Ask an Expert Justify your Existence Ask an Expert Presentations Justify your Existence Ask an Expert Register Today & Save!www.BillboardEvents.com http://www.billboardevents.com/billboardevents/melivefall/2008/registration.jsp
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