Mobile Entertainment Live! brochure - September 2008 - (Page 4) MusicTRACK Q&A Revenue Models HOSTED BY ANTONY BRUNO, EXEC. DIR. OF CONTENT & PROGRAMMING FOR DIGITAL/MOBILE, BILLBOARD VideoTRACK HOSTED BY ANDREW WALLENSTEIN, DEPUTY EDITOR, THE HOLLYWOOD REPORTER As more ideas are implemented, which new models have proven the most promising? Join mobile music leaders to discuss ringtones and other mobile content, mobile subscription models, ad-supported offerings and more. Christian Jorg, SVP New Media & Commerce, Island Def Jam Antony Bruno, Exec. Dir. of Content & Programming, Digital/Mobile, Billboard PRESENTATIONS Creating Content for Mobile: Re-Purposing, Pre-Purposing and Original… A Case Study Douglas Craig, SVP Digital Media, , Discovery Communications Mobile TV Services – Go For Launch? Peter Laurin, VP & GM Multimedia, Ericsson Inc. Q&A Hollywood and Mobile Content Mobile is a growing platform for consumer content. How is Hollywood participating? Join John Smelzer as he speaks to how media companies are increasingly creating content designed specifically for the Internet – treating the phone as just another touchpoint to the Web. John Smelzer, SVP & GM, Mobile, Fox Interactive Media Andrew Wallenstein, Deputy Editor, The Hollywood Reporter ASK AN EXPERT An unscripted, unmoderated “open-topic” panel that features industry experts who will freely discuss key issues and provide insight to the audience’s questions and concerns. Chris Frankenberg, Sr. Director, US Sales, Mobile, Sony BMG Tim Mitchell, VP Marketing, IODA John Orlando, VP of Marketing, LiveWire Mobile Dorrian Porter, CEO, Mozes Sean Rosenberg, Director, Mobile Marketing, RCA Music Group Are Traasdahl, CEO, Thumplay NETWORKING BREAK ASK AN EXPERT NETWORKING BREAK JUSTIFY YOUR EXISTENCE A series of three product and technology demonstrations with opportunities for attendee feedback and questions. Presenting Company: Steven Spiro, VP Marketing, Myxer PRESENTATIONS Ad-Supported Music Case Study Raj Ray, Director, Qualcomm An unscripted, unmoderated “open-topic” panel that features industry experts who will freely discuss key issues and provide insight to the audience’s questions and concerns. Tim Connelly, VP Mobile Distribution, Disney Mark Hyland, VP Marketing, QuickPlay , Alice Kim, SVP of Digital Distribution & Partner Relations, MTV Jeremy Laws, SVP Mobile & Broadband, NBC Universal , David Staas, VP Marketing, Adinfuse JUSTIFY YOUR EXISTENCE A series of three product and technology demonstrations with opportunities for attendee feedback and questions. The Subscription Model: Making Music Pay on Mobile Rob Lewis, CEO, Omnifone Presenting Company: Pierre-Emmanuel Struyven, CEO, Streamezzo CONFIRMEDSpeakers DOUGLAS CRAIG SVP Digital Media, Discovery Communications CHRISTIAN JORG SVP New Media & Commerce, Island Def Jam ROB LEWIS CEO, Omnifone STEPHEN OMAN Global Programme Director, Changing Worlds JOHN ORLANDO VP of Marketing, LiveWire Mobile
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