Mobile Entertainment Live! brochure - September 2008 - (Page 5) AdvertisingTRACK CommunityTRACK HOSTED BY KANISHKA AGARWAL, VP OF MOBILE MEDIA, NIELSEN MOBILE HOSTED BY NICK HOLLAND RESEARCH DIRECTOR, ABI RESEARCH JUSTIFY YOUR EXISTENCE A series of three product and technology demonstrations with opportunities for attendee feedback and questions. ASK AN EXPERT An unscripted, unmoderated “open-topic” panel that features industry experts who will freely discuss key issues and provide insight to the audience’s questions and concerns. Anthony Batt, Founder/President, Buzznet Roland Deal, VP Marketing & Co-Founder, Kadoink Jason Loia, COO, Digital Chocolate Presenting Company: Stephen Oman, Global Programme Director, Changing Worlds PRESENTATIONS The Truth About Mobile Advertising: What Mobile Users Say vs. What They Do Paul Kultgen, Dir. Mobile Advertising, Nielsen JUSTIFY YOUR EXISTENCE A series of three product and technology demonstrations with opportunities for attendee feedback and questions. Case Study: Time Inc.’s Mobile Advertising Efforts and Outlook Scott Williams, VP Business Development, Time Inc. Interactive NETWORKING BREAK PRESENTATIONS What Do We Know About Mobile Social Networking: Winners, Losers & Users David Gill, Dir. Mobile Internet & Communities, Nielsen NETWORKING BREAK Q&A Michael Nevins, VP Mobile Strategy, Group M Participation Television: The Future is Now Steve Livingston, Chief Marketing Officer, mBlox ASK AN EXPERT An unscripted, unmoderated “open-topic” panel that features industry experts who will freely discuss key issues and provide insight to the audience’s questions and concerns. Liz Jones, VP, Entertainment & Media, The Hyperfactory Paul Palmieri, CEO, MillennialMedia Steve Stanford, President, Agency 3.0 Brian Vogelsang, Director of Product Management, Qualcomm QIS Tom Walsh, Senior Director, Advertising Strategy and Market Development, Openet Roger Wood, SVP & GM, Amobee Q&A Share & Share Alike: How Mobile Communities will Revolutionize Mobile Entertainment The first service Nokia offered under the new Ovi mobile entertainment brand was Share—a social networking platform that allows users to view and trade media. This one-on-one interview will detail how media sharing is the key to a successful mobile entertainment strategy. Serena Glover, Dir. of Entertainment & Communications, Nokia Nick Holland, Principal Analyst for Mobile Content, ABI Research Schedule subject to change. For the full schedule & to register: www.BillboardEvents.com SEAN ROSENBERG Director, Mobile Marketing, RCA Music Group JOHN SMELZER SVP & GM, Mobile, Fox Interactive Media TOM WALSH Senior Director, Advertising Strategy & Market Development, Openet SCOTT WILLIAMS VP Business Development, Time Inc. Interactive ROGER WOOD SVP & GM, Amobee http://www.billboardevents.com/billboardevents/melivefall/2008/registration.jsp
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