Multi-Housing World 2008 Conference & Exhibition Brochure

FRIDAY, SEPTEMBER 19 (continued) MS5 Case Study: It’s a Data World (Now that You Have It, What do You do With It?) Data—it’s everywhere. Now that we have it, how do we, as multifamily professionals, use it to make determinations and leverage communities for maximum effectiveness? Multifamily experts will share individual strategies. Jared Miller, Director of Marketing, The Bainbridge Companies; Heather Campbell, Marketing Director, RedPeak Properties; Karen Kossow, VP Sales & Marketing, Kettler Management; Christina Steeg, Sr. VP Marketing and Training, Simpson Property Group OP7 Renovating without Interruption This session will discuss construction and communications strategies, while providing tips for minimizing both resident turnover and the impact on property operations. Zach Maggart, Vice President, Redevelopment, Berkshire Property Advisors, LLC; Rick Conner, Vice President Executive Division, Midway Services, Inc.; Doug Hastings, Senior Vice President, Dial Equities, Inc. MS7 They’re In—Now What? Effectively Marketing the Resale How do you gauge true customer satisfaction, and how can multifamily professionals stay in front of every resident? Experts will share techniques and proven strategy. Jackie Ramstedt, President, Ramstedt Enterprises, Inc.; Donna Olson, Principal, Olsen Training & Professional Growth Seminars; Cathy Macaione, President, CMA Direct; Eve Bradford, President, Excel Training & Consulting, Inc. AD5 Sustainable Design: Green Building Techniques For Multi-Housing Panelists will explain what it takes to go beyond basic sustainable design to get a LEED certification and what is on the horizon for both standards and design options. Rick Mercer, Director, Wood Partners MS6 What’s Hot for 2008 and Beyond: Amenities that Sizzle Learn how to sell “uber” premium amenities that the consumer will happily pay extra for. Need to know what consumers are craving? Don’t miss this session. Jennifer Nevitt Casey, CEO, Layton Holdings LLC; Kate Good, Professional Speaker & Marketing Solutions Expert, Kategood.com AD6 Attainable Housing: Designing for the Work Force Workforce Housing is for teachers, retail workers, police officers, nurses, and those who cannot afford market-rate housing, yet who do not necessarily qualify for subsidies. Explore how to make moderately priced housing more attractive. DFI8 New World Development & Redevelopment Strategies With 2008 likely to be one of the most challenging years in development operations, this panel will share outstanding strategies for understanding the new realities of development. Between adaptive re-use, mixed use projects, live/work and apartments, the landscape of potential projects is just extraordinary. Rick Hammann, AIA, Managing Principal and Director of Multifamily Residential, WDG Architecture; Kenneth Olson, President & CEO of POKO Partners, LLC; Mark N. Tennison, Executive Vice President, Equity Residential AD7 Adaptive Reuse: Recycling Existing Buildings to Multifamily Many considerations go into the economic analysis of whether to build from the ground up or recycle existing buildings. Panelists will present examples of adaptive re-use projects with a final result of great living environments. OP8 Skill Sets: The New Multi Manager The advent of real time data, faster market analysis, online leasing, operations data, and multiple communication mediums have impacted the property manager skill set. This session will show how the role has evolved, define the competitive skill set needed today, and suggest what we can expect in the future. Martha Carlin, CEO, Doublehaulpartners 10:30am – 12:00pm DFI6 Deal Expo Part III: Networking We’re here, so you be here too. This is the highlight event of the Multi-Housing World conference, where you can easily meet partners, clients and the resources needed to make your deal work. The room will be set up to accommodate geographic preferences and property types, so come and meet your colleagues and find your next deal. Speakers are invited, but not all are confirmed at press time. Go to www.mhw.com for updates. 10 Register online at www.mhw.com. Questions? Call us at 508-743-0533. http://Kategood.com http://www.mhw.com http://www.mhw.com

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