Meeting News - January 7, 2008 - (Page 46) Incentive Insider: Florida Getting Schooled Golf tournaments are a no-brainer for incentive programs, but check out academies with individual attention “Without question, the number one activity with most incentive groups is some type of golf tournament among the attendees,” said Chris Berry, director of group golf sales at the PGA National Resort in Palm Beach Gardens, which, with five championship golf courses, is one of the largest group golf destinations in Florida. “But some kind of instruction—for beginners who just want to play the game or for serious amateurs who want to polish their skills—comes in a close second.” Joe Brookfield, golf sales manager at Orlando World Center Marriott, and a PGA professional golfer himself, shares this experience.“We do a huge number of corporate tournaments, but almost always, the incentives include personal instruction at our Bill Madonna Gold Academy,” said Brookfield. Of course, there’s plenty of schooling to go around in Florida. Here are some resort specialties: G Computer Swing Analysis: A split-screen display at PGA National Resort can put an incentive winner’s swing alongside a video of Tiger Woods’ stroke— which can be fun—but the instructors also use the videos to help the student see all the fundamental mechanical steps. G Distance Learning: You don’t have to leave the lesson in Florida. Dave Scott, director of golf at Rosen’s Shingle Creek Resort, next to the Orange County Convention Center in Orlando, said a hot item with incentive guests at the resort is “e-coaching” through Incentive groups at Orlando World Center Marriott receive the resort’s Bud Brewer Golf personal instruction and scenic courses. Academy. Instructors can follow up with teaching tips and practice regimen sugges- Academy, specializes in individual instruction or a tions through regular e-mails after their students student–instructor ratio never exceeding two to one. G Short Takes: Boca Raton Resort & Club, with have completed their visits. G Getting Personal: The Ritz-Carlton Golf the Dave Pelz Golf Institute, focuses on improving —Rowland Stiteler Resort, in Naples, FL, with the Rick Smith Golf a student’s short game. H Even Mother Nature is impressed. 46 MeetingNews January 7, 2008 www.meetingnews.com http://www.sandpearl.com http://www.sandpearl.com http://www.meetingnews.com
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