Meeting News - May 5, 2008 - (Page 3)

Perspectives Candid Camera Phones Generation Y loves cell phones. I know this is a generalization, but I see it on the street, in the office, on television, and in my own family. These devices have become part of the fabric of Gen Y’s existence, and planners are tapping into the technology to make meetings more interactive and engaging for younger audiences. I don’t know how many case studies I’ve read and events I’ve attended lately where participants were encouraged to use their cell phones, Blackberries, and other devices to network with other attendees, record video snippets, and take their own photos. The idea is that such activities create community and give participants a voice in their programs—sometimes attendees are asked to submit their material to organizers, who re-purpose it after the program. With good editing, the end result can drive home specific event messages and carry the experience beyond one moment in time. And, I have to admit, it’s fun. In his cover story this month, however, contributing editor Robert Carey, opened my eyes to a serious consequence that could arise from untrammeled interactivity. As Wal-Mart, one of the most tightly controlled companies in world, finds itself entrenched in a copyright struggle with a former vendor regarding 30 years worth of video footage taken at internal corporate meetings, it raises a question. Now that pretty much anyone can capture content on their camera phones, what is the risk for meetings? The idea that even one cell phone might be collecting video snippets during a mission criti- Elizabeth West, cal presentation ought to be concerning to plan- Editor-In-Chief ners. But then how do planners create engaging meeting formats for a changing audience? I believe it’s critical to respond to changes in meeting audiences or suffer the consequences of losing effectiveness, but planners should think hard about how and when to deploy interactive technologies that can capture meeting content and who, then, owns the content once it has been captured. Planners also need to think about what type of session or event is suitable for interactive formats. When an organization is communicating sensitive or proprietary information, cell phones should be turned off no matter who is in the audience. H Editorial M a y 5 , 2 0 0 8 Vo l u m e 3 2 , N u m b e r 9 Editor-In-Chief, Elizabeth West (646) 654-7360; elizabeth.west@nielsen.com Executive Editor/Hotels, Rayna Katz (646) 654-4421; rayna.katz@nielsen.com Managing Editor/International, William Ng (646) 654-4451; william.ng@nielsen.com Senior Associate Editor, Lori Morris (646) 654-7329; lori.morris@nielsen.com Research Director, Nancy Lazarus (646) 654-7272; nancy.lazarus@nielsen.com Editorial Fax: (646) 654-4428 Editorial Address: 770 Broadway, New York, NY 10003-9595 Corporate/Sales Scott Pierce, Vice President Travel Group Phone: (646) 654-7325 Southeast/Mid-Atlantic/Ohio Larry Mischik, Ad Director/Account Manager 3054 Four Oaks Drive, Atlanta, GA 30360 Phone: (770) 604-9641 NYC/NJ/New England/Bermuda/Caribbean Diane DiMaggio, International Advertising Director 770 Broadway, NY, NY 10003; Phone: (646) 654-7332 Contributing Editors Heidi Waldrop Bay, Ed Schmidt Kinley Levack, Rowland Stiteler Robert Carey, Phillip Hennessey, Terri Hardin Florida/Cruise Arthur Hyman, Associate Publisher/Account Manager 1267 Via Fiume, Boynton Beach, FL 33436 Phone: (561) 736-5374 Art Group Creative Director, Amy Bothwell Art Director, Richard Prestia (646) 654-4424; richard.prestia@nielsen.com Midwest/Texas/Louisiana Patrice Carman, Account Manager 200 West Jackson Blvd., 27th floor, Chicago, IL 60606 Phone: (312) 583-5522 Marketing Sr. Marketing Manager, Jennifer Pepper (646) 654-7263; jennifer.pepperstam@nielsen.com California/Hawaii/Nevada Sharon Freeark, Account Manager 2950 31st Street, Suite 100, Santa Monica, CA 904053037; Phone: (626) 578-0700; Fax: (626) 578-0720 Production Production Manager, Adam Schaffer (646) 654-7295; Fax (646) 654-7318 adam.schaffer@nielsen.com Subscription Information: (847) 763-9050 Subscription Fax: (847) 763-9037 Single Copy Sales: (847) 763-9050 Asia/Pacific/Southwest/Colorado Edie Garfinkle, International Advertising Director 2510 G Las Posas Road, #505, Camarillo, CA 93010 Phone: (805) 383-1326; Fax: (646) 654-4456 Reprints The YGS Group Barb Karmilowicz (800) 290-5460 x106 MN@theYGSgroup.com E-Media Jared Smith, National Account Manager 770 Broadway, NY, NY 10003; Phone: (646) 654-5520 List Rentals For postal mailings: Julius Single, (845) 731-2731 For emailings: Nicole Guarascio, (845) 731-3828 International CANADA: Wayne St. John, President; Penny Dickenson, VP Sales; Alex Kinninmont, VP Sales/Admin.; Francoise Chalifour, Cyndy Fleming, American Publishers Canada Phone: (416) 363-1388; Rosalind Genge, Western office, Phone: (604) 988-0730; MEXICO & LATIN AMERICA: Veronica Castro; CASS Media; Phone: 52-55/5605-1757 EUROPE/AFRICA/MIDDLE EAST: Diane DiMaggio, International Advertising Director, Successful Meetings/MeetingNews; Phone: 646-654-7332; Fax: 646-328-0218; Cell 914-299-4394; Spain Luis Andrade, Luis Andrade Publicidad Internacional; Phone: 34-91-441-6266; Fax: 34-91-441-6549; Portugal Paulo Andrade, Ilimitada Media International; Phone: 351-21-385-3598/45; Fax: 351-21-388-3283 ASIA/PACIFIC: Singapore Lavendar Tan, Al Media, 733 Bukit timah Road #03-05, Singapore 269748; Phone: (65) 469-9321; Malaysia, Thailand, Philippines Annie Blanchard & Associates, Phone: (632) 532-6827; Fax: (632) 584-2110; Korea Mr. Jung-Won Suh, President, Sinsegi Media Inc., Phone: +82 2 3275 5969; Japan Etsuko Ichinohe, Pacific Business, Inc.; Phone 81-3-3661-6138; Fax: 81-3-3661-6139; Macau, Hong Kong, China Stephen Hutton, Hutton Media Limited, International Media Representatives, Suite 2102 Fook Lee Commercial Centre, 33 Lockhart Road, Wanchai Hong Kong; Phone: 852 2528 9135; Fax: 852 2528 9281 Group President Sabrina Crow VP Finance Rhonda Linovitz President, Greg Farrar Senior Vice President/Human Resources: Michael Alicea Senior Vice President, Finance: Derek Irwin Senior Vice President, Entertainment: Gerry Byrne Senior Vice President, Marketing & Media: Sabrina Crow Senior Vice President, Travel & Performance: Sabrina Crow Senior Vice President, Retail: David Loechner Senior Vice President, OnlineMedia: Linda McCutcheon Senior Vice President, Building Design: Joe Randall Senior Vice President, Central Services: Mary Kay Sustek elizabeth.west@nielsen.com Vice President, Licensing & Events: Howard Appelbaum Vice President, Manufacturing and Distribution: Jennifer Grego Vice President, Audience Marketing: Joanne Wheatley IN THIS ISSUE ® What’s Up @ MeetingNews.com . . . . . . . . . . . . . . . . . . . .4 ® Advertisers Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .33 ® Live from the Forum . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 www.meetingnews.com May 5, 2008 MeetingNews 3 http://www.meetingnews.com http://MeetingNews.com http://www.meetingnews.com

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Meeting News - May 5, 2008

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