Meeting News - June 16, 2008 - (Page 27) Join us on MONDAY, JUNE 30, 2008 at 3 PM EST / 12 PM PST for a Successful Meetings and MeetingNews Future Focus: Plan Meetings and Events that Appeal to the Next Generation of Executives/Attendees MODERATOR Elliot Markowitz, Editorial Director, Nielsen Web Seminars and Digital Events SPEAKERS Kinley Levack, Senior Editor, Successful Meetings Jeanavive Marie Janssen, Chair, Young Professionals Committee, IAEE Michael Goldsmith, CMP, Director of Convention Sales – LVCVA The next generation of executives is a complex one with different skill sets, communication practices and interests than their predecessors. They enter the workforce already tech savvy and have developed a need for constant change making them unique at multi-tasking but needful of rapidly-paced days, specifically concerning events. As a result, motivating this next generation of workers is a major challenge for today’s meeting planner. These young executives are working harder and therefore are less likely to be involved in their neighborhoods and more likely to be involved in workplace communities. In the current service-driven economy, meetings and conferences can serve as a type of social capital building and an indispensable resource for professionals. However, the challenge to allure them to these events is multiplied since this new generation of executives tends to be less comfortable in social settings while placing a greater emphasis on striking a work/play balance in their lives. Meeting planners must earn their attendance by making meetings relevant to their careers and lives. Several key elements must also be incorporated to help ensure the success of a meeting or event geared toward this group—from the agenda to the local to the entertainment and even the food and beverage. To appeal to this generation, corporations must include younger workers in the planning of the event, provide interactive sessions and networking functions that make learning more hands-on and socializing easier, and introduce educational content with clear takeaways and benefits for the longer term. Join Successful Meetings/Meeting News magazines for this live, interactive Web Seminar, sponsored by the Las Vegas Convention and Visitors Authority, and hear from industry experts regarding how to plan meetings and events that will appeal to this next generation of executives. Attend this on-line only event and learn how to make your next event more successful. TO REGISTER FOR THIS FREE WEBCAST AND BECOME A MEMBER OF VIRTUAL MEETING WORLD GO TO: www.successfulmeetings.com/webcast Sponsored by Presented by www.VirtualMeetingWorld.com http://www.successfulmeetings.com/webcast http://www.VirtualMeetingWorld.com
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