NEWH - May 2003 - (Page 37)

designing today’s casino resort: how to make entertainment memorable and distinctive by: Julie Brinkerhoff-Jacobs, Lifescapes International Incorporated IT that you only get one chance to make a first impression. And, should you be fortunate enough to succeed at it, then you shall certainly capture the imagination and the attention of visitors. But why, in most cases, have gardens become such an integral part of the casino experience? Throughout the ages many cultures have yearned for their own particular “Garden of Eden,” their own safe “Shangri-La,” and their own hanging gardens of Babylon. These idyllic gardens are meant to be places of repose, relaxation, enjoyment and entertainment. IS FREQUENTLY STATED In the American culture particularly, we are obsessed with gardens. In the US alone American consumers spend upwards of $2 billion annually on the care and feeding of our gardens. Did you also know that attendance at gardens around the globe has increased dramatically (by 15%) over the past five years? Gardenswe marvel at them, we stroll through them and we are completely dazzled by them! It is no wonder, therefore, since we love gardens so much, that these garden “experiences,” which are really “staged experiences” have become integral design components for casino resorts. Designers should think of the land as a blank canvas and by adding the right pieces, they are able to create a masterpiece. 37

Table of Contents for the Digital Edition of NEWH - May 2003

NEWH - May 2003
Contents
Letter From the Editor
Hospitality News
Spotlight on NEWH
Tips on Specs....Chandeliers
On the Road Again
Did You Know?
Ancient Storytelling Comes to Life
Indian Gaming: Developing the Latest Gaming Trend
You Can’t Sue an Indian Tribe, Can You?
Putting the Pieces Together: The Steps It Takes to Develop a Casino
Building the Fantasy
The Icing on the Cake: The Importance of Architectural Millwork in Casino Design
Designing Today’s Casino Resort: How to Make Entertainment Memorable and Distinctive
Casino Advertising: A Sure Bet!
Understanding Code Issues Related to Riverboat Casinos
Purchasing on a Dime
Under Wraps
Small Business Advice
Working With Team Players...
In My Opinion...
Taking the Gambling Out of Specifying Gaming Furniture
Industry Partner Education
Bios

NEWH - May 2003