NEWH - July 2005 - (Page 14)

financing in developing nations. Thirty-one financial institutions have adopted the principles since 2003. Labels count While known mainly as a great consumer-marketing tool, eco-labeling is also effective for business-tobusiness commerce. Both hotels use third-party accreditation as a way to qualify suppliers and solicit new business: Scandic’s recent certification by the prestigious Nordic Swan label for all its properties in Sweden and Norway has resulted in significant new corporate business. Push suppliers For the most part, rather than seeking specifically “green” vendors, the hotels have asked more of their current suppliers to specify or develop products that are earth friendly. Scandic requires vendors to sign a suppliers’ declaration, ensuring that partners are aware of and striving toward the use of renewable materials and biodegradable substances. Dux (beds), Lux (liquid soaps) and Philips (TV sets) are three companies whose eco-labeled products have successfully met the hotel’s standards. Train, train, train Bergkvist reports staff education as the single most important factor of success with a green program; Scandic provides training for every new employee and ongoing staff education through online courses that are also being implemented at Hilton International. The Natural Step, an international advisory and research organization, has been instrumental in helping Scandic develop their program. “People want to do the right thing, Bergkvist says. “If you give them the information, they will.” Rezidor SAS has also made education a priority, as a key element in the company’s first phase of its Responsible Business (RB) Program. More than 60% of the company’s staff has received training about the impacts of the hospitality industry and what actions they can take. Localize programs Rezidor SAS operates in 47 countries. By developing a list of 12 objectives – rather than a checklist of requirements – it allows each property to develop an action plan that works best for them, given market demands and constraints. The General Manager works with an RB coordinator at the hotel level, with the support of a regional structure that interfaces with the Heidenmark-Cook’s team. “So, in Scandinavia, for example, efforts focus more on waste separation whereas in the Middle East it’s more about charitable assistance,” she explains. Scandic similarly requires “specific and detailed” action plans be developed by each of is hotels, and reserves space in employee areas at each property to report its success. The obvious NEWH announces new corporate partners NEWH proudly announces three new Corporate Partners Signature Hospitality Carpets, NLP Furniture Industries, Inc. and Serta Mattress Company. SERTA: For the Hotel and Motel Industry, Serta is the Brand of Choice Serta is the most popular mattress brand among major hotels and motels around the world. Some of the most prestigious hotels have chosen the Serta Perfect Sleeper above all other mattresses for its comfort, durability and value. Serta is an organization that is international in scope, but local in service. Throughout the world, Serta plants bring a unique combination of local ownership and service, along with the industry’s most popular hospitality mattress brand. NLP FURNITURE INDUSTRIES, INC. : Specializing in manufacturing and restoring furniture that looks good and performs well in hotels, restaurants, clubs, healthcare facilities and other institutional settings such as colleges and universities. 14 We also want to thank all those companies that have supported NEWH, Inc. over the past many years … Benefactor Level ULSTER Patron Level DURKAN PATTERNED CARPET, INC. THE HD GROUP/VNU EXPOSITIONS SHELBY WILLIAMS INDUSTRIES, INC. SIGNATURE HOSPITALITY CARPETS Supporting Level BURTCO ENTERPRISES MILLIKEN CARPET/HOSPITALITY NLP FURNITURE INDUSTRIES, INC. S. HARRIS/FABRICUT SERTA MATTRESS COMPANY

Table of Contents for the Digital Edition of NEWH - July 2005

NEWH - July 2005
Letter From the President
Upfront
Contents
Hospitality News
Learning From the Leaders
NEWH Announces New Corporate Partners
Protecting Paradise
Who’s Leading Whom?
Eye on the Triple Bottom Line
NEWH Welcomes New Corporate Partner – Signature Hospitality Carpet
Hotec – La Costa, California, June 2-5, 2005
2005 ARDA Awards Recipients
Education and Scholarship
Coming Events
Hospitality Design Award Winners
Letters to the Editor
Contributors
InformeDesign

NEWH - July 2005