NEWH - September 2009 - (Page 18)

case study Brintons Design Approach Brintons was presented with two requirements from the design company. The first was that the carpet design should respond to the ceiling layout that features a dramatic dome and ancillary coffers. The pattern of the borders and the area segments had to roughly mimic those in the ceiling. The second requirement was that the royal blue, gold, and palatial red colors had to be rich enough to “carry” the ballroom as it lay empty, as this is often the time when a prospective client first sees the room prior to a booking being made. Because of the requirement for the carpet design to respond to the ceiling layout, there would be very few repeats in the design. This meant the Brintons design team had to generate a single, larger design for the entire project rather than just a small 36-inch or 72-inch segment of carpet. Additionally, the combined rooms were irregular in shape, making the task of creating an integrated design even more challenging. Solution Deco Diligence A creative carpet solution for the ballroom spaces of an historic hotel The project The stunning Art Deco Jumeirah Essex House first opened its doors in 1931, but has recently been the subject of a $90 million renovation. Boutique design specialist, Kenneth E. Hurd & Associates, was commissioned by the owners to refurbish the Grand and Petite salons, which make up the primary ballroom spaces in the hotel. Brintons, recently accredited with ISO14001, was appointed as the exclusive carpet supplier. Client Brief The owners of the Jumeirah Essex House wanted to reinvigorate the two primary function rooms without compromising the overall French style and décor. They were determined that the greatest impact would be made by replacing the carpet to complement the traditional detailing. Kenneth E. Hurd & Associates—a company with extensive experience of completing historic renovations—chose to work with Brintons because of its proven skills in generating traditional carpet designs that are in keeping with the required sensitivity of detail and coloration for this type of project. Above and right: Two views of the Jumeirah Essex House ballroom, with its European palaceinspired carpet from Brintons. 18 september 2009 www.newh.org tel 800.593.NEWH The final carpet design theme was reminiscent of a classic European palace. The borders featured multiple bands of repeating patterns— gold on blue backgrounds that simulated the decorative gold-leafed motifs in the ceiling—while the scrollwork and floral motifs within the area segments complemented the garlands and relief moldings on the fascias and wall panels. As the design was so intricate and the colorations were so critical, Brintons prepared numerous hand trials prior to the design firm showing them to the executives of the hotel. Once approval was obtained for the design concept, Brintons prepared detailed layout drawings showing the seaming and pattern matches. After a final design review, the carpet was manufactured at Brintons’ global headquarters in Kidderminster, Great Britain. “Brintons [has an] extensive design archive that dates back to 1791 and, when you’re trying to recreate historically accurate pieces for a project like Jumeirah Essex House, the archive is invaluable,” explains Elaine Traynor, Brintons’ senior designer. “Following a significant internal consultation, I found period source inspiration as a starting point and then presented various design options from which we narrowed down the styling. We were then able to develop the design further relating to the initial brief.” Adds Hurd: “We were equally pleased with the service we received from Brintons to achieve such a dramatic carpet that was perhaps one of the most complex we have ever attempted.” I www.brintons.net/commercial/home http://www.brintons.net/commercial/home http://www.newh.org

Table of Contents for the Digital Edition of NEWH - September 2009

NEWH - September 2009
Contents
News
Sustainability: POV
Design 101
Case Study: Project
Case Study: Product
Have you Seen?
Product Know-How: Fabrics
On the Scene
Cover Story: NLP
Project: Langham Shanghai
Project: Founding Farmers
New Members
Save the Date
Partner Profiles

NEWH - September 2009