NEWH - Fall 2012 - (Page 34)

Product Know How Carpet Green Gets Grounded By Kelly Hushin A new look for carpet as the industry pulls out of the recession Hotel carpet: it’s one of the rst things guests see when it’s bad, the last thing they notice when it’s good. To a hotel room, it’s arguably as essential as bedding, but endures less reparable and worse treatment from unknowingly heavy-footed guests. Until recently, it was one of the hardest furnishings to replace, thus becoming a thorn in some hotel owners’ sides. Since the advent of the carpet tile and a realization that ooring can truly enhance the appeal of commercial and hospitality spaces, designers and owners have begun to look at carpet di erently. Companies like Milliken, Lexmark Carpet Mills, and B Carpet have had to innovate and deliver on increased expectations. ey are pushing their own design envelopes and collaborating with ambitious, creative design houses to bring new ooring visions to life as the industry creeps out of a recession. “In hospitality, we are seeing more experimentation with pattern and color which is something you would not necessarily expect to see in a slow economy,” says Elizabeth Moore, president and CEO, B Carpet. “ at might be an indication of returning con dence in the market.” As general doubt amid the industry wanes and the market strengthens, designers are discovering creative introductions emerging from the recession’s wake. Milliken used the slower times to invest in new capabilities, leading to introductions like InCode, a coding technology for carpet installation and design that allows installers to correctly place tiles, and designers to create detailed broadloom patterns without having to compromise the functionality of carpet tile. A unique code is imprinted onto the carpet face of each tile during manufacturing, which is seen through a hand-held UV light. “Across all markets, we’re seeing a push in customization and uniquely detailed printing,” explains Bill Blackstock, hospitality business manager at Milliken. e company’s new hospitality collection, Allumé, is a highde nition, high-resolution printed carpet product in either tile or broadloom that is free of PVCs, manufactured by a carbonneutral carpet company and contributes to LEED and other green building certi cations. Sustainability, says Blackstock and others, is still a priority for hospitality designers and suppliers. 〉〉〉 Left: Milliken’s Allumé, shown here in the Focus pattern. Above and below: Encore by Lexmark Carpet; Tapistron CYP product from B Carpet. 34 www.newh.org http://www.newh.org

Table of Contents for the Digital Edition of NEWH - Fall 2012

NEWH - Fall 2012
Table of Contents
News
Who’s Who
Sustainability: Point of View
Sustainability: Conference Recap
Design 101
Icon of Industry
Q&A: Christine Wasmer
Q&A: Rich Gesteland
Have You Seen?
Product Know How
On the Scene
American Atelier
Project: Scarpetta Dining Pavilion
Project: St. Regis Sanya Yalong Bay Resort
Save the Date
New Members
Partner Profiles
Ad Index

NEWH - Fall 2012

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