IIDA Perspective - Spring/Summer 2011 - 34

Project: Belfry Tashkent Location: Tashkent, Uzbekistan Firm: Ippolito Fleitz Group, Stuttgart, Germany Category: Retail Award: Best of Category

as the world turns
Analyzing the IIDA Global Excellence Awards By David Sokol Imagine challenging someone to a pick-up game of basketball. Outerwear is shed, sneakers are laced up, and you hit the court…only to find that your mildmannered opponent actually has a jet pack grafted to his middle. You feel humbled, awed, and inspired by the scoring spectacle in equal turns.
The Interior Design profession may have witnessed an equivalent outmatching with the International Interior Design Association’s first-ever Global Excellence Awards. The new competition elicited 300 submissions of works executed outside of the United States. Witnessing the inaugural jurors—widely known designers Giorgio Borruso and Dan Menchions, BMW Group DesignworksUSA creative director Patrick McEneany, and Ben Watson, executive creative director of Herman Miller—review and discuss the entries, IIDA’s executive vice president and CEO Cheryl Durst says she developed the impression that these projects also were rocket-fueled. That, overseas, interior designers could make the seemingly impossible possible. The observation began solidifying with Belfry Tashkent, Durst recalls. This jewelry store in Tashkent, Uzbekistan, designed by the Stuttgart firm Ippolito Fleitz Group, is as intricate as any of the baubles for sale. Stainless-steel panels, laser-cut in an evocatively Arabic geometric pattern, are installed in front of dark walls. Light from ogive-arch windows shines through this deep surface to amplify the Moorish sensibility, while an undulating lighting element suspended from the ceiling provides a more contemporary accent. “It was interesting watching the judges encounter this project, which in the States could be considered over the top. For some it was nothing but bling, but in Tashkent it was precisely what a jewelry store should be.” The group pored over other submissions. With Middle Eastern interiors, for example, “Layers and layers of stuff equates to good design,” Durst says. “That’s absolutely where we’re not headed in North America. Coming out of a recession, many clients don’t want that luxe-glam feel.”

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perspective



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2011

IIDA Perspective - Spring/Summer 2011
From IIDA
Contents
Q&A
The Virtuous Circle
Hybrid Professionals
The Consulting Advantage
Trending Research
As the World Turns
MythBusters
Design Decoded
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2011 - IIDA Perspective - Spring/Summer 2011
IIDA Perspective - Spring/Summer 2011 - Cover2
IIDA Perspective - Spring/Summer 2011 - From IIDA
IIDA Perspective - Spring/Summer 2011 - 2
IIDA Perspective - Spring/Summer 2011 - Contents
IIDA Perspective - Spring/Summer 2011 - 4
IIDA Perspective - Spring/Summer 2011 - 5
IIDA Perspective - Spring/Summer 2011 - Q&A
IIDA Perspective - Spring/Summer 2011 - 7
IIDA Perspective - Spring/Summer 2011 - The Virtuous Circle
IIDA Perspective - Spring/Summer 2011 - 9
IIDA Perspective - Spring/Summer 2011 - 10
IIDA Perspective - Spring/Summer 2011 - 11
IIDA Perspective - Spring/Summer 2011 - 12
IIDA Perspective - Spring/Summer 2011 - 13
IIDA Perspective - Spring/Summer 2011 - 14
IIDA Perspective - Spring/Summer 2011 - 15
IIDA Perspective - Spring/Summer 2011 - Hybrid Professionals
IIDA Perspective - Spring/Summer 2011 - 17
IIDA Perspective - Spring/Summer 2011 - 18
IIDA Perspective - Spring/Summer 2011 - 19
IIDA Perspective - Spring/Summer 2011 - 20
IIDA Perspective - Spring/Summer 2011 - 21
IIDA Perspective - Spring/Summer 2011 - 22
IIDA Perspective - Spring/Summer 2011 - 23
IIDA Perspective - Spring/Summer 2011 - The Consulting Advantage
IIDA Perspective - Spring/Summer 2011 - 25
IIDA Perspective - Spring/Summer 2011 - 26
IIDA Perspective - Spring/Summer 2011 - 27
IIDA Perspective - Spring/Summer 2011 - Trending Research
IIDA Perspective - Spring/Summer 2011 - 29
IIDA Perspective - Spring/Summer 2011 - 30
IIDA Perspective - Spring/Summer 2011 - 31
IIDA Perspective - Spring/Summer 2011 - 32
IIDA Perspective - Spring/Summer 2011 - 33
IIDA Perspective - Spring/Summer 2011 - As the World Turns
IIDA Perspective - Spring/Summer 2011 - 35
IIDA Perspective - Spring/Summer 2011 - 36
IIDA Perspective - Spring/Summer 2011 - 37
IIDA Perspective - Spring/Summer 2011 - 38
IIDA Perspective - Spring/Summer 2011 - 39
IIDA Perspective - Spring/Summer 2011 - 40
IIDA Perspective - Spring/Summer 2011 - 41
IIDA Perspective - Spring/Summer 2011 - MythBusters
IIDA Perspective - Spring/Summer 2011 - 43
IIDA Perspective - Spring/Summer 2011 - 44
IIDA Perspective - Spring/Summer 2011 - 45
IIDA Perspective - Spring/Summer 2011 - 46
IIDA Perspective - Spring/Summer 2011 - 47
IIDA Perspective - Spring/Summer 2011 - Design Decoded
IIDA Perspective - Spring/Summer 2011 - 49
IIDA Perspective - Spring/Summer 2011 - 50
IIDA Perspective - Spring/Summer 2011 - 51
IIDA Perspective - Spring/Summer 2011 - Resources
IIDA Perspective - Spring/Summer 2011 - 53
IIDA Perspective - Spring/Summer 2011 - 54
IIDA Perspective - Spring/Summer 2011 - 55
IIDA Perspective - Spring/Summer 2011 - Viewpoints
IIDA Perspective - Spring/Summer 2011 - Cover3
IIDA Perspective - Spring/Summer 2011 - Cover4
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