IIDA Perspective - Spring/Summer 2011 - 36

Photographer: Zooey Braun

“access to the world is so easy through the internet and global media that design influence travels in all directions.”
— Dan Menchions, Partner, II By IV Design Associates

on an angular building envelope to create winding circulation and to define spaces via hexagonal forms. Such physical constraints are to be expected anywhere, and a similarly ingenious response to those limitations would be equally at home in Las Vegas.

There is a longstanding stereotype that European interiors commissions push the creative envelope and that the progressive strategies from those jobs trickle down into the American design vocabulary. yet the IIDA competition’s snapshot of the global marketplace complicates the myth and proposes a much more multifarious network of cause and effect. To be sure, another Global Excellence Awardwinning project by Ippolito Fleitz, the Munich-based dental surgery office Weissraum, reinforces the common perception of Europe as the proving ground of ideas. on the other hand, a surfeit of honorees from East Asia suggests that that part of the world is taking over as a design laboratory. And a glimpse of all these projects raises very practical questions about whether an American has to espouse completely different attitudes and approaches to design in order to win business in Uzbekistan or Hong Kong. SCRUTINIZING THE SUBMISSIoNS Arguably, apportioning American design and international design as separate spheres with unique trends is a false dichotomy. “Access to the world is so easy through the Internet and global media,” says juror Menchions, that design influence travels in all directions. He points to Mission & Associates’ Heliport VIP Lounge in Hong Kong, which earned the “Best of Competition” title, as an exemplary project to this end. Mission & Associates riffed

The Toronto-based designer also believes that North American designers conceiving and executing interiors in other countries are chosen to do so based on their track records. “There are leaders in the industry whose work is inspirational everywhere,” he says, “People will hire Keith [Rushbrook, Menchions’ partner at II By IV Design Associates] and me based on what we do and what they think we can achieve for them.” These talents are being commissioned for their signature abilities and styles, so pushing too far outside a comfort zone is not the point. Julio Braga is design principal of Interior Architects’ New york office and lead designer on the Bancolombia headquarters in Medellín, Colombia, which won a Global Excellence Award for Large Corporate Space. He concurs that overseas clients select designers for what they bring to the table already, not to attempt self-reinvention for the sake of a new place. “They are looking for a certain type of expertise, for which they assume they’ll pay substantial fees.” Type of interior also may factor into the domesticinternational bifurcation. Whereas retail spaces very visibly espouse different attitudes across borders, Durst notes, “I’m inclined to say that an attorney’s office in Chicago may not be markedly different from one in Prague.” In addition to retail, the global marketplace feels significantly aesthetically fragmented regarding healthcare. A Weissraum—although clearly a slam dunk to

36

perspective



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2011

IIDA Perspective - Spring/Summer 2011
From IIDA
Contents
Q&A
The Virtuous Circle
Hybrid Professionals
The Consulting Advantage
Trending Research
As the World Turns
MythBusters
Design Decoded
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2011 - IIDA Perspective - Spring/Summer 2011
IIDA Perspective - Spring/Summer 2011 - Cover2
IIDA Perspective - Spring/Summer 2011 - From IIDA
IIDA Perspective - Spring/Summer 2011 - 2
IIDA Perspective - Spring/Summer 2011 - Contents
IIDA Perspective - Spring/Summer 2011 - 4
IIDA Perspective - Spring/Summer 2011 - 5
IIDA Perspective - Spring/Summer 2011 - Q&A
IIDA Perspective - Spring/Summer 2011 - 7
IIDA Perspective - Spring/Summer 2011 - The Virtuous Circle
IIDA Perspective - Spring/Summer 2011 - 9
IIDA Perspective - Spring/Summer 2011 - 10
IIDA Perspective - Spring/Summer 2011 - 11
IIDA Perspective - Spring/Summer 2011 - 12
IIDA Perspective - Spring/Summer 2011 - 13
IIDA Perspective - Spring/Summer 2011 - 14
IIDA Perspective - Spring/Summer 2011 - 15
IIDA Perspective - Spring/Summer 2011 - Hybrid Professionals
IIDA Perspective - Spring/Summer 2011 - 17
IIDA Perspective - Spring/Summer 2011 - 18
IIDA Perspective - Spring/Summer 2011 - 19
IIDA Perspective - Spring/Summer 2011 - 20
IIDA Perspective - Spring/Summer 2011 - 21
IIDA Perspective - Spring/Summer 2011 - 22
IIDA Perspective - Spring/Summer 2011 - 23
IIDA Perspective - Spring/Summer 2011 - The Consulting Advantage
IIDA Perspective - Spring/Summer 2011 - 25
IIDA Perspective - Spring/Summer 2011 - 26
IIDA Perspective - Spring/Summer 2011 - 27
IIDA Perspective - Spring/Summer 2011 - Trending Research
IIDA Perspective - Spring/Summer 2011 - 29
IIDA Perspective - Spring/Summer 2011 - 30
IIDA Perspective - Spring/Summer 2011 - 31
IIDA Perspective - Spring/Summer 2011 - 32
IIDA Perspective - Spring/Summer 2011 - 33
IIDA Perspective - Spring/Summer 2011 - As the World Turns
IIDA Perspective - Spring/Summer 2011 - 35
IIDA Perspective - Spring/Summer 2011 - 36
IIDA Perspective - Spring/Summer 2011 - 37
IIDA Perspective - Spring/Summer 2011 - 38
IIDA Perspective - Spring/Summer 2011 - 39
IIDA Perspective - Spring/Summer 2011 - 40
IIDA Perspective - Spring/Summer 2011 - 41
IIDA Perspective - Spring/Summer 2011 - MythBusters
IIDA Perspective - Spring/Summer 2011 - 43
IIDA Perspective - Spring/Summer 2011 - 44
IIDA Perspective - Spring/Summer 2011 - 45
IIDA Perspective - Spring/Summer 2011 - 46
IIDA Perspective - Spring/Summer 2011 - 47
IIDA Perspective - Spring/Summer 2011 - Design Decoded
IIDA Perspective - Spring/Summer 2011 - 49
IIDA Perspective - Spring/Summer 2011 - 50
IIDA Perspective - Spring/Summer 2011 - 51
IIDA Perspective - Spring/Summer 2011 - Resources
IIDA Perspective - Spring/Summer 2011 - 53
IIDA Perspective - Spring/Summer 2011 - 54
IIDA Perspective - Spring/Summer 2011 - 55
IIDA Perspective - Spring/Summer 2011 - Viewpoints
IIDA Perspective - Spring/Summer 2011 - Cover3
IIDA Perspective - Spring/Summer 2011 - Cover4
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
http://www.nxtbookMEDIA.com