IIDA Perspective - Spring/Summer 2011 - 40

Project: Urbanian Pavilion, World Expo 2010 Location: Shanghai, China Firm: Kossmann.deJong, Amsterdam, nL Category: Cultural/Institutional/Educational Award: honorable Mention

“this is a culture that copies and pastes.”
— Lori Maas, Project Director, Interior Architects

The lack of comprehension extends to native designers themselves. “This is a culture that copies and pastes,” says Lori Maas, who worked in China as a design director for Gensler and has since returned to New york to oversee projects for Interior Architects. “My staff was all between the ages of 23 and 27, and they had never seen a program before. Whereas in Europe and America we’re so aware of variables, they were so excited about everything. So they had to see, through my eyes, how to build things.” Maas thinks the situation is not permanent. “Have you looked at solar energy or cars? you can’t just buy IA or Gensler, but the age in which the Chinese don’t need our expertise anymore is coming quickly.”

In the meantime, North American designers still enjoy the opportunity to produce work that truly is impossible— although, simultaneously, designers here must treat the visual spectacles coming to fruition in and around the Chinese market as not exactly tenable elsewhere. Seizing the opportunity requires a thorough understanding of context that clients and local associates themselves may lack, as well as practicable language, pricing (Chinese contracts are negotiated only once), and other skills. The most important tool may be a jet-pack attitude, because, as Rothenberg says, “When you’re over there, every day is an intoxicating adventure.”

Photographer: Thijs Wolzak



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2011

IIDA Perspective - Spring/Summer 2011
From IIDA
Contents
Q&A
The Virtuous Circle
Hybrid Professionals
The Consulting Advantage
Trending Research
As the World Turns
MythBusters
Design Decoded
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2011 - IIDA Perspective - Spring/Summer 2011
IIDA Perspective - Spring/Summer 2011 - Cover2
IIDA Perspective - Spring/Summer 2011 - From IIDA
IIDA Perspective - Spring/Summer 2011 - 2
IIDA Perspective - Spring/Summer 2011 - Contents
IIDA Perspective - Spring/Summer 2011 - 4
IIDA Perspective - Spring/Summer 2011 - 5
IIDA Perspective - Spring/Summer 2011 - Q&A
IIDA Perspective - Spring/Summer 2011 - 7
IIDA Perspective - Spring/Summer 2011 - The Virtuous Circle
IIDA Perspective - Spring/Summer 2011 - 9
IIDA Perspective - Spring/Summer 2011 - 10
IIDA Perspective - Spring/Summer 2011 - 11
IIDA Perspective - Spring/Summer 2011 - 12
IIDA Perspective - Spring/Summer 2011 - 13
IIDA Perspective - Spring/Summer 2011 - 14
IIDA Perspective - Spring/Summer 2011 - 15
IIDA Perspective - Spring/Summer 2011 - Hybrid Professionals
IIDA Perspective - Spring/Summer 2011 - 17
IIDA Perspective - Spring/Summer 2011 - 18
IIDA Perspective - Spring/Summer 2011 - 19
IIDA Perspective - Spring/Summer 2011 - 20
IIDA Perspective - Spring/Summer 2011 - 21
IIDA Perspective - Spring/Summer 2011 - 22
IIDA Perspective - Spring/Summer 2011 - 23
IIDA Perspective - Spring/Summer 2011 - The Consulting Advantage
IIDA Perspective - Spring/Summer 2011 - 25
IIDA Perspective - Spring/Summer 2011 - 26
IIDA Perspective - Spring/Summer 2011 - 27
IIDA Perspective - Spring/Summer 2011 - Trending Research
IIDA Perspective - Spring/Summer 2011 - 29
IIDA Perspective - Spring/Summer 2011 - 30
IIDA Perspective - Spring/Summer 2011 - 31
IIDA Perspective - Spring/Summer 2011 - 32
IIDA Perspective - Spring/Summer 2011 - 33
IIDA Perspective - Spring/Summer 2011 - As the World Turns
IIDA Perspective - Spring/Summer 2011 - 35
IIDA Perspective - Spring/Summer 2011 - 36
IIDA Perspective - Spring/Summer 2011 - 37
IIDA Perspective - Spring/Summer 2011 - 38
IIDA Perspective - Spring/Summer 2011 - 39
IIDA Perspective - Spring/Summer 2011 - 40
IIDA Perspective - Spring/Summer 2011 - 41
IIDA Perspective - Spring/Summer 2011 - MythBusters
IIDA Perspective - Spring/Summer 2011 - 43
IIDA Perspective - Spring/Summer 2011 - 44
IIDA Perspective - Spring/Summer 2011 - 45
IIDA Perspective - Spring/Summer 2011 - 46
IIDA Perspective - Spring/Summer 2011 - 47
IIDA Perspective - Spring/Summer 2011 - Design Decoded
IIDA Perspective - Spring/Summer 2011 - 49
IIDA Perspective - Spring/Summer 2011 - 50
IIDA Perspective - Spring/Summer 2011 - 51
IIDA Perspective - Spring/Summer 2011 - Resources
IIDA Perspective - Spring/Summer 2011 - 53
IIDA Perspective - Spring/Summer 2011 - 54
IIDA Perspective - Spring/Summer 2011 - 55
IIDA Perspective - Spring/Summer 2011 - Viewpoints
IIDA Perspective - Spring/Summer 2011 - Cover3
IIDA Perspective - Spring/Summer 2011 - Cover4
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