IIDA Perspective - Fall/Winter 2012 - 32
Not every manufacturer is interested in teaming with interior designers on product lines. Consider Maharam, which partners with today’s most relevant artists and industrial and graphic designers—Hella Jongerius, Konstantin Grcic, and Paul Smith among them— but no interior specialists. What might at first seem like a snub is actually quite the opposite: Like other manufacturers, the textile house thinks that interiordesigner customers would feel that they were playing favorites. “We purposely do not collaborate with architects or interior designers because we want to treat all clients equally,” says the textile maker’s vice president of design, Mary Murphy. “Our belief is that it would not be possible to do so if some firms were working for us.”Anecdotal evidence—almost
ThANkS—BUT NO ThANkS?
left, from top: laura Guido-Clark’s Breaking Monotony collection for hBF Textiles. Barbara Barry’s Wing occasion tables for hBF.
exclusively off the record—bears that out. “We’ve gotten occasional feedback that some firms may not be as willing to specify a product that we produced with another design firm,” says one executive. A few years ago, the manufacturer focusgrouped a mockup for a new series by a well recognized design firm, “and more than one participant said, ‘We compete against those guys; in fact, we just lost a job to those guys! We’re not interested in adding more prestige and profitability to a competitor.’ That doesn’t happen all the time, but often enough that we are very careful in these situations.” When the designer is from a large firm, they generally choose not to market the firm’s name, a practice many others follow. “There are definitely competitive jealousies.” Miller concurs. “With some really big names, you might get, ‘her again?’ But designers like Robert A.M. Stern and Barbara Barry are extremely good editors, are very disciplined, and have amazing taste. Barbara thinks differently than the rest of us—and consistently. The way she approaches and talks about design is very much like an artist.” Stark agrees: “There are a lot of great designers, but someone has to represent the perfect storm of talent, skill with interiors, and understanding of product,” he says. “Not everyone crosses those lines.” But when they do, the vast majority of customers have no such hesitation in specifying their work. They appreciate interior designer–conceived products for what they are: Items designed with exactly their needs and interests in mind.
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Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2012
IIDA Perspective - Fall/Winter 2012
Contents
Contributors
From IIDA
Behind the Issue
Design Dialogue
Getting It, Together
What Clients Want: Product Manufacturers
Paths for the Protégé
Design Decoded
Resources
Behind the Design
Viewpoints
IIDA Perspective - Fall/Winter 2012 - IIDA Perspective - Fall/Winter 2012
IIDA Perspective - Fall/Winter 2012 - Cover2
IIDA Perspective - Fall/Winter 2012 - 1
IIDA Perspective - Fall/Winter 2012 - 2
IIDA Perspective - Fall/Winter 2012 - Contents
IIDA Perspective - Fall/Winter 2012 - 4
IIDA Perspective - Fall/Winter 2012 - 5
IIDA Perspective - Fall/Winter 2012 - Contributors
IIDA Perspective - Fall/Winter 2012 - 7
IIDA Perspective - Fall/Winter 2012 - From IIDA
IIDA Perspective - Fall/Winter 2012 - 9
IIDA Perspective - Fall/Winter 2012 - Behind the Issue
IIDA Perspective - Fall/Winter 2012 - 11
IIDA Perspective - Fall/Winter 2012 - Design Dialogue
IIDA Perspective - Fall/Winter 2012 - 13
IIDA Perspective - Fall/Winter 2012 - 14
IIDA Perspective - Fall/Winter 2012 - 15
IIDA Perspective - Fall/Winter 2012 - 16
IIDA Perspective - Fall/Winter 2012 - 17
IIDA Perspective - Fall/Winter 2012 - Getting It, Together
IIDA Perspective - Fall/Winter 2012 - 19
IIDA Perspective - Fall/Winter 2012 - 20
IIDA Perspective - Fall/Winter 2012 - 21
IIDA Perspective - Fall/Winter 2012 - 22
IIDA Perspective - Fall/Winter 2012 - 23
IIDA Perspective - Fall/Winter 2012 - 24
IIDA Perspective - Fall/Winter 2012 - 25
IIDA Perspective - Fall/Winter 2012 - What Clients Want: Product Manufacturers
IIDA Perspective - Fall/Winter 2012 - 27
IIDA Perspective - Fall/Winter 2012 - 28
IIDA Perspective - Fall/Winter 2012 - 29
IIDA Perspective - Fall/Winter 2012 - 30
IIDA Perspective - Fall/Winter 2012 - 31
IIDA Perspective - Fall/Winter 2012 - 32
IIDA Perspective - Fall/Winter 2012 - 33
IIDA Perspective - Fall/Winter 2012 - Paths for the Protégé
IIDA Perspective - Fall/Winter 2012 - 35
IIDA Perspective - Fall/Winter 2012 - 36
IIDA Perspective - Fall/Winter 2012 - 37
IIDA Perspective - Fall/Winter 2012 - 38
IIDA Perspective - Fall/Winter 2012 - 39
IIDA Perspective - Fall/Winter 2012 - Design Decoded
IIDA Perspective - Fall/Winter 2012 - 41
IIDA Perspective - Fall/Winter 2012 - 42
IIDA Perspective - Fall/Winter 2012 - 43
IIDA Perspective - Fall/Winter 2012 - 44
IIDA Perspective - Fall/Winter 2012 - 45
IIDA Perspective - Fall/Winter 2012 - 46
IIDA Perspective - Fall/Winter 2012 - 47
IIDA Perspective - Fall/Winter 2012 - 48
IIDA Perspective - Fall/Winter 2012 - 49
IIDA Perspective - Fall/Winter 2012 - Resources
IIDA Perspective - Fall/Winter 2012 - 51
IIDA Perspective - Fall/Winter 2012 - 52
IIDA Perspective - Fall/Winter 2012 - 53
IIDA Perspective - Fall/Winter 2012 - Behind the Design
IIDA Perspective - Fall/Winter 2012 - 55
IIDA Perspective - Fall/Winter 2012 - Viewpoints
IIDA Perspective - Fall/Winter 2012 - Cover3
IIDA Perspective - Fall/Winter 2012 - Cover4
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