IIDA Perspective - Spring/Summer 2012 - 18

What role does breakout space play? to perform their best, employees need to think, rest, play, and socialize. today’s analog/digital world requires more variety to stimulate ideas. so we create a multi­ plicity of breakout areas. We’re big into tertiary meeting spaces that aren’t hard­walled—a nook, a cove, a surround built of plastic. sitting in there elicits a very different kind of emotion than does sitting in a traditional conference room. We’ve also incorporated tool shops and even bike shops in some offices; getting your hands dirty is the inverse of staring into a screen. Denser work areas also demand more phone booths and one­on­one areas. these days, with less square footage allotted to each employee and a lower ratio of conference area per person, spaces really need to multitask. Most clients don’t actually need a dedicated training room or board­ room, so we create what we call “all­hands” areas or town halls, usually anchored by a kitchen.

people funnel into one central gathering space as opposed to five different break areas, which helps foster community. to create a communal workforce, you have to get to the essence of the company’s culture… How do you assess that culture? With applications like Facebook and survey Monkey at our disposal, we can figure it out on a granular level and get a sense of what every employee thinks the work space should be about. We also try to learn the founders’ view of the company; usually, they’re very idealistic in the beginning, which you want to channel. it’s easy to drink the Kool­Aid of your own company, to read the marketing materials, and say, “Well, i’m this.” As a designer, it’s important to ask, “is this really what you’re about?” We don’t want the distilled, polished, Madison Avenue version of you.

above, left: When not in use by its occupant, a private office at DreamHost in brea, california, doubles as a hangout spot for other employees. above, right: DreamHost’s Los Angeles staffers can decompress over ping­pong. photography: Jasper sanidad.

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Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2012

IIDA Perspective - Spring/summer 2012
From IIDA
Contents
Behind the Issue
IIDA News
Designer Dialogue
What Do Clients Want?
Inside the Design Mind
Design Decoded
Mythbusters
Resources
Viewpoints
IIDA Perspective - Spring/Summer 2012 - IIDA Perspective - Spring/summer 2012
IIDA Perspective - Spring/Summer 2012 - Cover2
IIDA Perspective - Spring/Summer 2012 - From IIDA
IIDA Perspective - Spring/Summer 2012 - 2
IIDA Perspective - Spring/Summer 2012 - Contents
IIDA Perspective - Spring/Summer 2012 - 4
IIDA Perspective - Spring/Summer 2012 - 5
IIDA Perspective - Spring/Summer 2012 - 6
IIDA Perspective - Spring/Summer 2012 - 7
IIDA Perspective - Spring/Summer 2012 - Behind the Issue
IIDA Perspective - Spring/Summer 2012 - 9
IIDA Perspective - Spring/Summer 2012 - IIDA News
IIDA Perspective - Spring/Summer 2012 - 11
IIDA Perspective - Spring/Summer 2012 - 12
IIDA Perspective - Spring/Summer 2012 - 13
IIDA Perspective - Spring/Summer 2012 - Designer Dialogue
IIDA Perspective - Spring/Summer 2012 - 15
IIDA Perspective - Spring/Summer 2012 - 16
IIDA Perspective - Spring/Summer 2012 - 17
IIDA Perspective - Spring/Summer 2012 - 18
IIDA Perspective - Spring/Summer 2012 - 19
IIDA Perspective - Spring/Summer 2012 - 20
IIDA Perspective - Spring/Summer 2012 - 21
IIDA Perspective - Spring/Summer 2012 - What Do Clients Want?
IIDA Perspective - Spring/Summer 2012 - 23
IIDA Perspective - Spring/Summer 2012 - 24
IIDA Perspective - Spring/Summer 2012 - 25
IIDA Perspective - Spring/Summer 2012 - 26
IIDA Perspective - Spring/Summer 2012 - 27
IIDA Perspective - Spring/Summer 2012 - 28
IIDA Perspective - Spring/Summer 2012 - 29
IIDA Perspective - Spring/Summer 2012 - Inside the Design Mind
IIDA Perspective - Spring/Summer 2012 - 31
IIDA Perspective - Spring/Summer 2012 - 32
IIDA Perspective - Spring/Summer 2012 - 33
IIDA Perspective - Spring/Summer 2012 - 34
IIDA Perspective - Spring/Summer 2012 - 35
IIDA Perspective - Spring/Summer 2012 - Design Decoded
IIDA Perspective - Spring/Summer 2012 - 37
IIDA Perspective - Spring/Summer 2012 - 38
IIDA Perspective - Spring/Summer 2012 - 39
IIDA Perspective - Spring/Summer 2012 - 40
IIDA Perspective - Spring/Summer 2012 - 41
IIDA Perspective - Spring/Summer 2012 - 42
IIDA Perspective - Spring/Summer 2012 - 43
IIDA Perspective - Spring/Summer 2012 - 44
IIDA Perspective - Spring/Summer 2012 - 45
IIDA Perspective - Spring/Summer 2012 - 46
IIDA Perspective - Spring/Summer 2012 - 47
IIDA Perspective - Spring/Summer 2012 - Mythbusters
IIDA Perspective - Spring/Summer 2012 - 49
IIDA Perspective - Spring/Summer 2012 - 50
IIDA Perspective - Spring/Summer 2012 - Resources
IIDA Perspective - Spring/Summer 2012 - 52
IIDA Perspective - Spring/Summer 2012 - 53
IIDA Perspective - Spring/Summer 2012 - 54
IIDA Perspective - Spring/Summer 2012 - 55
IIDA Perspective - Spring/Summer 2012 - Viewpoints
IIDA Perspective - Spring/Summer 2012 - Cover3
IIDA Perspective - Spring/Summer 2012 - Cover4
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