IIDA Perspective - Spring/Summer 2014 - 13

As a result of a less hierarchical and more transparent
and accessible management styles across the board,
mentorship is happening more organically, spontaneously,
and individually-and even more symbiotically.

Leading Leaders
Organizations value strong leaders and, as a result, they
now dominate the workforce. "Leadership, which in the past
has been defined as people who rise in an organization, will
shift to everyone needing to be more of a leader; it will have
nothing to do with title or position," said Julia Tang Peters
Founder, Leadership Effectiveness Quotient. "You have to
look at everyone as a potential developing leader." Added Lisa
Zarick Senior Vice President of Learning & Organizational
Development at Leo Burnett, "We call it 'leaders at all levels'
and that's how we set expectations."
By staffing the workplace with independent, self-guided
employees, directors and senior leaders hope to lighten
their day-to-day management burden: less humanresources issues and paper pushing, more designing
and/or client interaction.

Mentoring Needs...Mentoring
Some design firms have given up traditional mentoring
for a grassroots approach. But lest these more casual, informal
practices/policies are managed and attended to with care,
certain people fall through the cracks, often those who could
most benefit from mentoring: introverts, minorities, foreignborn staffers, and even baby boomers. IIDA surveys reveal
that, industry-wide, young designers are not being mentored,
and diversity (in all forms) is inadequately nurtured.
Attendees recognized the need for mentorship programs
to evolve and become more nuanced, addressing rising
concerns like cultural and generational differences in
communication styles.
The multigenerational staff is here to stay and is a common
bugaboo for managers, who have to be multilingual-i.e.
capable of speaking to different generations' styles. "Most
of us have three or four generations in the workforce-
veterans, boomers, Gen X, and Gen Y-all with different needs
and wants, and all of which influence each other," explained
Zarick. Management today means being able to motivate and
collaborate across generational divides. It's not just day-to-day
management and interpersonal interactions that prove
vexing in this scenario. In addition to figuring out how to
manage each generation effectively, leaders are also
challenged to tailor benefits packages-and even the format
of professional development tools, as each age bracket prefers
a different teaching style.

PERSPECTIVE

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Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
IIDA Perspective - Spring/Summer 2014 - 10
IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
https://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
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