IIDA Perspective - Spring/Summer 2014 - 28

Wanted: The Hybrid Dynamo
As we've discussed throughout this anniversary issue, the
design industry has seen significant changes in the last twenty
years. As technology became more and more pervasive in the
industry, software and rendering programs became more and
more integral and necessary to the design process-affecting
project teams and design workflow in radical ways. The designer
who could use Photoshop and rendering tools became an
integral member of the design team, while the seasoned vet who
had years of experience but lacked the ability to use AutoCad
suddenly found himself on the sidelines. Over the last ten years,
the industry has caught up with itself to a certain extent-most
designers now have at least a working knowledge of several
design programs thanks to internal training and revised
education programs in design schools.

Today's generalist is seen as multi-dimensional, adaptable and
resourceful, someone who can juggle disparate responsibilities
and projects at once. It's as much an economic decision as it is a
response to the changing industry.
But despite certain software knowledge becoming the
"norm," the industry has not slowed down. As IIDA CEO Cheryl
Durst said in her letter to members in Perspective's Fall/Winter
issue, "the rate of change has changed." Technologies continue to
improve. We can now view entire projects three-dimensionally
as they are designed, and modify construction schedules and
costs in real-time. Designers are producing dozens of renderings
for projects they don't even have under contract yet, put together
in a manner of weeks or even days. They work longer hours with
tighter budgets, and demand more from sub-consultants and
vendors than ever before. At the same time, they're dealing with
an increasingly informed client-base who have unprecedented
access to information about design processes and trends,
and issues like sustainability and building performance.

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Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
IIDA Perspective - Spring/Summer 2014 - 10
IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
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IIDA Perspective - Spring/Summer 2014 - 28
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
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