IIDA Perspective - Spring/Summer 2014 - 37

By

Kevin Nance

Perhaps no creative profession has seen such
radical changes in recent decades as Commercial
Interior Design. From the "Mad Men" era to the
highly democratic, collaborative, sustainable
work environments of today, interior designers
have been challenged and transformed by new
ethical and practical considerations, by the
evolving needs of clients, and by the rapid pace
of technological innovation. As pencils and paper
were outrun by computer-aided 3D design,
it in turn has been outpaced and in some cases
supplanted by the digital and the virtual.
But as the industry has changed dramatically,
interior designers have kept marching forward.
Pioneers such as Arthur Gensler, FIIDA, FAIA,
RIBA, Ken Wilson FIIDA, FAIA, LEED Fellow,
and Jaime Velez, FIIDA, ASID, challenged
conventional thinking and continue to innovate.
On the trails they blazed, younger designers
such as Amy Campos, IIDA, LEED AP, ASID, Primo
Orpilla, IIDA, CCIDC, IFMA and Jeannette Lenear,
IIDA, LEED AP, have joined the fray and are
leading the profession into new territory,
much of it uncharted.
Perspective recently caught up with these
talented designers for their views on how the
industry has evolved in terms of philosophy,
collaboration, sustainability, technology,
education and versatility. Their responses reveal
how the field has changed in ways that feel more
like revolution than evolution. The bygone days
of strictly hierarchical thinking about office
layout-"all that nonsense," as Gensler puts it-
have largely given way to a more democratic
approach in which access to natural light
and views is shared by the entire staff rather
than monopolized by executives. Wireless
technology has revolutionized how design teams
communicate with each other and with clients,
and this is also reflected in the mobile workplace,
where, as Orpilla says, "We don't want you to
be confined to a workspace in your office;
we want the entire floorplate to be your office."

While sustainable design was once barely
named, much less understood or practiced,
it's now standard operating procedure. As Wilson
points out, the codification of the LEED rating
system in 2000 was a watershed event for the
profession, defining sustainability on a global,
comprehensive basis rather than with an
exclusive focus on a single aspect such as
materials sourcing or energy efficiency. At the
same time, some designers-such as Campos,
whose students are busy finding new uses for
materials otherwise headed for the landfill-
are productively focused on developing paths
toward a sustainable future.
As the job of the interior designer has grown
more complex, so has the need to acquire new
bodies of knowledge and new ways of applying
them in the world, and this has produced hybrid
careers such as those of Velez, who spent years
sculpting the outward forms of spaces before
concentrating on their interiors, and Lenear,
who has juggled landscape design, interior design
and firm management on her way toward the
profession's upper echelon.
Change, then, is the past, present and future of
Interior Design. These six designers show us how.

perspective

37



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2014

Contents
IIDA Perspective - Spring/Summer 2014 - Cover1
IIDA Perspective - Spring/Summer 2014 - Cover2
IIDA Perspective - Spring/Summer 2014 - 1
IIDA Perspective - Spring/Summer 2014 - 2
IIDA Perspective - Spring/Summer 2014 - Contents
IIDA Perspective - Spring/Summer 2014 - 4
IIDA Perspective - Spring/Summer 2014 - 5
IIDA Perspective - Spring/Summer 2014 - 6
IIDA Perspective - Spring/Summer 2014 - 7
IIDA Perspective - Spring/Summer 2014 - 8
IIDA Perspective - Spring/Summer 2014 - 9
IIDA Perspective - Spring/Summer 2014 - 10
IIDA Perspective - Spring/Summer 2014 - 11
IIDA Perspective - Spring/Summer 2014 - 12
IIDA Perspective - Spring/Summer 2014 - 13
IIDA Perspective - Spring/Summer 2014 - 14
IIDA Perspective - Spring/Summer 2014 - 15
IIDA Perspective - Spring/Summer 2014 - 16
IIDA Perspective - Spring/Summer 2014 - 16A
IIDA Perspective - Spring/Summer 2014 - 16B
IIDA Perspective - Spring/Summer 2014 - 17
IIDA Perspective - Spring/Summer 2014 - 18
IIDA Perspective - Spring/Summer 2014 - 19
IIDA Perspective - Spring/Summer 2014 - 20
IIDA Perspective - Spring/Summer 2014 - 21
IIDA Perspective - Spring/Summer 2014 - 22
IIDA Perspective - Spring/Summer 2014 - 23
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IIDA Perspective - Spring/Summer 2014 - 37
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IIDA Perspective - Spring/Summer 2014 - Cover3
IIDA Perspective - Spring/Summer 2014 - Cover4
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