IIDA Perspective - Fall/Winter 2015 - 17

The Technology Edge
TOP

Lufthansa New
Business Class
BOTTOM

Epiphany Hotel
in Palo Alto,
Images courtesy
of IDEO

Technology now plays a central role in experiential
design, informing not only how people engage
with each other, but also how they behave within a
space. This is an area where innovation consultants
distinguish themselves, as many started as
technology firms. "Everything is about the digital
experience in the room," says Mikal Hallstrup, the
founder and chief visionary officer of Designit, a
global design-strategy firm that began in Aarhus,
Denmark. "People want more dynamic experiences
everywhere, from stores to hospitals."
By way of example, Hallstrup refers to Audi City,
the acclaimed "no-car car showroom" Designit
created for Audi in London. To display their
inventory, most car dealerships are either on the
outskirts of town or they cost a bundle in real estate.
But with Audi City, Designit crafted a lean, userfriendly showroom that invites shoppers in the
center of the city. The firm digitized the car
company's entire line, allowing customers to create
a dream car using a touchscreen interface.
Shoppers then explore a full-scale digital model of
their finished product in a 360-degree environment.
(Test drives can be booked.) The showroom also lets
customers touch and feel all the related materials.
The effect is a "super-efficient sales machine," says
Hallstrup. "Technology changes architecture."

PERSPECTIVE

17



Table of Contents for the Digital Edition of IIDA Perspective - Fall/Winter 2015

IIDA Perspective - Fall/Winter 2015
Contents
From IIDA
Behind the Issue
Contributors
Viewpoints
The Innovation Insurrection
Lens Flare
The Once and Future King of Commerce
Point/Counterpoint
All Around the World
Inspiration
Colophon
Design Buzz
IIDA Perspective - Fall/Winter 2015 - IIDA Perspective - Fall/Winter 2015
IIDA Perspective - Fall/Winter 2015 - Cover2
IIDA Perspective - Fall/Winter 2015 - 1
IIDA Perspective - Fall/Winter 2015 - Contents
IIDA Perspective - Fall/Winter 2015 - 3
IIDA Perspective - Fall/Winter 2015 - 4
IIDA Perspective - Fall/Winter 2015 - From IIDA
IIDA Perspective - Fall/Winter 2015 - Behind the Issue
IIDA Perspective - Fall/Winter 2015 - 7
IIDA Perspective - Fall/Winter 2015 - Contributors
IIDA Perspective - Fall/Winter 2015 - 9
IIDA Perspective - Fall/Winter 2015 - Viewpoints
IIDA Perspective - Fall/Winter 2015 - 11
IIDA Perspective - Fall/Winter 2015 - The Innovation Insurrection
IIDA Perspective - Fall/Winter 2015 - 13
IIDA Perspective - Fall/Winter 2015 - 14
IIDA Perspective - Fall/Winter 2015 - 15
IIDA Perspective - Fall/Winter 2015 - 16
IIDA Perspective - Fall/Winter 2015 - 17
IIDA Perspective - Fall/Winter 2015 - 18
IIDA Perspective - Fall/Winter 2015 - 19
IIDA Perspective - Fall/Winter 2015 - Lens Flare
IIDA Perspective - Fall/Winter 2015 - 21
IIDA Perspective - Fall/Winter 2015 - 22
IIDA Perspective - Fall/Winter 2015 - 23
IIDA Perspective - Fall/Winter 2015 - 24
IIDA Perspective - Fall/Winter 2015 - 25
IIDA Perspective - Fall/Winter 2015 - 26
IIDA Perspective - Fall/Winter 2015 - 27
IIDA Perspective - Fall/Winter 2015 - 28
IIDA Perspective - Fall/Winter 2015 - 29
IIDA Perspective - Fall/Winter 2015 - The Once and Future King of Commerce
IIDA Perspective - Fall/Winter 2015 - 31
IIDA Perspective - Fall/Winter 2015 - 32
IIDA Perspective - Fall/Winter 2015 - 33
IIDA Perspective - Fall/Winter 2015 - 34
IIDA Perspective - Fall/Winter 2015 - 35
IIDA Perspective - Fall/Winter 2015 - 36
IIDA Perspective - Fall/Winter 2015 - 37
IIDA Perspective - Fall/Winter 2015 - 38
IIDA Perspective - Fall/Winter 2015 - 39
IIDA Perspective - Fall/Winter 2015 - Point/Counterpoint
IIDA Perspective - Fall/Winter 2015 - 41
IIDA Perspective - Fall/Winter 2015 - 42
IIDA Perspective - Fall/Winter 2015 - 43
IIDA Perspective - Fall/Winter 2015 - 44
IIDA Perspective - Fall/Winter 2015 - 45
IIDA Perspective - Fall/Winter 2015 - All Around the World
IIDA Perspective - Fall/Winter 2015 - 47
IIDA Perspective - Fall/Winter 2015 - 48
IIDA Perspective - Fall/Winter 2015 - 49
IIDA Perspective - Fall/Winter 2015 - 50
IIDA Perspective - Fall/Winter 2015 - 51
IIDA Perspective - Fall/Winter 2015 - Inspiration
IIDA Perspective - Fall/Winter 2015 - 53
IIDA Perspective - Fall/Winter 2015 - 54
IIDA Perspective - Fall/Winter 2015 - Colophon
IIDA Perspective - Fall/Winter 2015 - Design Buzz
IIDA Perspective - Fall/Winter 2015 - Cover3
IIDA Perspective - Fall/Winter 2015 - Cover4
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