IIDA Perspective - Spring/Summer 2015 - 36
Behind the scenes, the operations of a space can also be gamified. With the greater
availability of performance data, many spaces are featuring performance
dashboards either behind-the-scenes, such as those that display sales and transaction data, or client-facing, like those that display information on sustainable
issues like energy usage. The public accountability factor can be a big driver
in influencing user behavior. Colleges like Middlebury, Harvard, and Oberlin,
as well as organizations like Yahoo and Wired magazine, have integrated large-scale
performance dashboards to display real-time energy usage data for employees
Performance dashboards are a good reminder that the built environment continues
to evolve long after a space opens, and the design process never really ends
(see Stewart Brand's excellent How Building Learn). Games give designers ways
to substantively involve their users in the design process and offer real-time
feedback channels on a space to inform later renovations or new projects.
Gamification also provides a way to directly connect a space and a business model
by ensuring a space with a membership model has sufficient capacity, throughput,
and levels of amenities to turn a profit. Advantages like these make a strong case
for using game principles to engage users to offer even more feedback.
You're going the distance.