IIDA Perspective - Spring/Summer 2015 - 44

6

8

7

Brooks Atwood

6

Sonja Duddleson
captures street art
from her travels to
Tulum, Mexico, which
has inspired a more
holistic understanding
of design and culture
in her work.
Photo:
Sonja Duddleson
7

At Brooks Atwood
Design, Chief Design
Officer Brooks Atwood
believes spontaneous
dance parties break
routine thinking and
promote a more playful
environment.
Photo:
Brooks Atwood Design

44

fa├žade of the New Museum in New York. "In the
office we were able to play around and see how
far could we bend the material before we broke it-
could it go to a full 90 degrees?" Atwood says.
"Testing in-house, we can stay innovative with
a material and figure out how to use it-or misuse
it-for another project."
Travelling Near and Far
For some designers, the ultimate refresh is to step
outside and into another world-whether that's
the great outdoors or a distant location across the
globe. Sonia Duddleston, an interior design
strategist at the LAB at Rockwell Group recently
visited Tulum, Mexico, and set out with a notebook
and camera to capture hand drawn signs, record
how colors were used differently, and make note
of how she might improve her resort experience.
"As a girl traveling, I've seen the importance of
wanting to have a place to put your things away
and having the excitement of exploring a hotel
room," she says. "What I took out of it was how
to celebrate the rituals of your everyday and how
you can give people these unexpected luxuries
in my projects."

Beatrice Girelli, RIBA, ASID, IIDA, firm principal
at the LA-based Indidesign, believes physically
immersing yourself in a new environment is often
the key to fostering a deeper understanding of
design. When Girellii's firm recently landed a
high-profi le hospitality project, she flew a group
of employees to Singapore to gain a deeper
understanding of the essence of luxury service.
"It's a country that doesn't have natural resources
but they've built an enormous reputation and
culture on services," she says. "I want to expose
people to these type of realities to understand
service on a tangible level and translate that into
a successful design." That's a takeaway that simply
isn't available via Pinterest or Google images.
Closer to home, every employee at Indidesign
engages in some sort of outdoor or fitness activity,
from yoga to stand-up paddle to surfing, which
Girelli says is absolutely evident in the firm's work.
"I definitely think that could be connected to the
prevalence of more organic texture in our design,
such as the extensive use of wood surfaces,"
she says.



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2015

IIDA Perspective - Spring/Summer 201
Contents
From IIDA
Behind the Issue
Contributors
IIDA Roundtable
Designer Dialogue
Design Decoded
For Love of The Game
Designers Off Duty
Point / Counterpoint
Inspiration
Colophon
Design Buzz
IIDA Perspective - Spring/Summer 2015 - IIDA Perspective - Spring/Summer 201
IIDA Perspective - Spring/Summer 2015 - Cover2
IIDA Perspective - Spring/Summer 2015 - 1
IIDA Perspective - Spring/Summer 2015 - Contents
IIDA Perspective - Spring/Summer 2015 - 3
IIDA Perspective - Spring/Summer 2015 - 4
IIDA Perspective - Spring/Summer 2015 - From IIDA
IIDA Perspective - Spring/Summer 2015 - Behind the Issue
IIDA Perspective - Spring/Summer 2015 - 7
IIDA Perspective - Spring/Summer 2015 - Contributors
IIDA Perspective - Spring/Summer 2015 - 9
IIDA Perspective - Spring/Summer 2015 - IIDA Roundtable
IIDA Perspective - Spring/Summer 2015 - 11
IIDA Perspective - Spring/Summer 2015 - 12
IIDA Perspective - Spring/Summer 2015 - 13
IIDA Perspective - Spring/Summer 2015 - 14
IIDA Perspective - Spring/Summer 2015 - 15
IIDA Perspective - Spring/Summer 2015 - Designer Dialogue
IIDA Perspective - Spring/Summer 2015 - 17
IIDA Perspective - Spring/Summer 2015 - 18
IIDA Perspective - Spring/Summer 2015 - 19
IIDA Perspective - Spring/Summer 2015 - 20
IIDA Perspective - Spring/Summer 2015 - 21
IIDA Perspective - Spring/Summer 2015 - Design Decoded
IIDA Perspective - Spring/Summer 2015 - 23
IIDA Perspective - Spring/Summer 2015 - 24
IIDA Perspective - Spring/Summer 2015 - 25
IIDA Perspective - Spring/Summer 2015 - 26
IIDA Perspective - Spring/Summer 2015 - 27
IIDA Perspective - Spring/Summer 2015 - 28
IIDA Perspective - Spring/Summer 2015 - 29
IIDA Perspective - Spring/Summer 2015 - For Love of The Game
IIDA Perspective - Spring/Summer 2015 - 31
IIDA Perspective - Spring/Summer 2015 - 32
IIDA Perspective - Spring/Summer 2015 - 33
IIDA Perspective - Spring/Summer 2015 - 34
IIDA Perspective - Spring/Summer 2015 - 35
IIDA Perspective - Spring/Summer 2015 - 36
IIDA Perspective - Spring/Summer 2015 - 37
IIDA Perspective - Spring/Summer 2015 - 38
IIDA Perspective - Spring/Summer 2015 - 39
IIDA Perspective - Spring/Summer 2015 - Designers Off Duty
IIDA Perspective - Spring/Summer 2015 - 41
IIDA Perspective - Spring/Summer 2015 - 42
IIDA Perspective - Spring/Summer 2015 - 43
IIDA Perspective - Spring/Summer 2015 - 44
IIDA Perspective - Spring/Summer 2015 - 45
IIDA Perspective - Spring/Summer 2015 - 46
IIDA Perspective - Spring/Summer 2015 - 47
IIDA Perspective - Spring/Summer 2015 - Point / Counterpoint
IIDA Perspective - Spring/Summer 2015 - 49
IIDA Perspective - Spring/Summer 2015 - 50
IIDA Perspective - Spring/Summer 2015 - 51
IIDA Perspective - Spring/Summer 2015 - Inspiration
IIDA Perspective - Spring/Summer 2015 - 53
IIDA Perspective - Spring/Summer 2015 - 54
IIDA Perspective - Spring/Summer 2015 - Colophon
IIDA Perspective - Spring/Summer 2015 - Design Buzz
IIDA Perspective - Spring/Summer 2015 - Cover3
IIDA Perspective - Spring/Summer 2015 - Cover4
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2019summer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2019spring
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018summer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2018spring
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2017fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2017springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2016fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2016springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2015fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2015springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2014fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2014springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2013fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2013springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2012fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2012springsummer
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2011fallwinter
http://www.nxtbook.com/nxtbooks/nielsen/perspective_2011springsummer
http://www.nxtbookMEDIA.com