IIDA Perspective - Spring/Summer 2015 - 9

HOLLY MURPHY

Holly Murphy is a designer and brand
strategist based out of New York City.
With experience in both event design
and experiential brand strategy,
she brings an eclectic mix of know-ledge
to the creative industry. She is currently
a Designer at Gensler NY.
"Play-Doh, breakfast of champions."

KATE BLACK

Is a Canadian writer who calls
Brooklyn home. Design is her passion.
Her book "Magnifeco: Your Headto-Toe Guide to Ethical Fashion and
Non-toxic Beauty" will be released
in August.
"Play Ball. Where else can you enjoy
sunshine, beer AND peanuts."

KIMBERLY RICHTER

Kimberly Richter is the Associate
Managing Editor of Perspective.
She is currently a Lifestyle Brand
Manager and Strategist at Gensler
NYC, where she specializes in
developing experiences that tell
a client's story. Here at Perspective,
we like to refer to her as a "hybrid
dynamo"-prior to earning her
master's in architecture w/emphasis
in interior architecture from
The School of the Art Institute of
Chicago, she worked at Perkins+Will,
HBO and commercial-production
company Ridley Scott & Associates.

BUD RODECKER

This issue's graphics-from the
custom typefaces to the high-concept
page layouts-were spearheaded
by Bud Rodecker of the Chicago-
based design collaborative Thirst.
Bud Rodecker is a principal designer
at Thirst and an adjunct professor
at DePaul University. His work
explores the space between logical
constraints and formal play, and
balances form with meaning. He is
interested in systems and processes
with the potential to create design.

"Play-Doh - so simple and so inventive."

"Play-Doh all the way-every color
mixed together."

TAEK HYUN KIM

Taek Kim is a graphic designer
at Thirst, where he collaborates
with Bud on the layout of Perspective
Magazine. He received a B.F.A.
in Communication Design from
Hongik University in South Korea
and a M.F.A. in Visual Communi-
cation Design from the School of
the Art Institute of Chicago.

BEN BLISS

Ben is a writer and editor based in
beautiful Portland, Oregon. He's been
a project manager for Nike global,
and his creative work has appeared in
literary magazines.
"Play ball. Soccer, that is: there's little I
love more than the beautiful game."

"Play-Doh. I would rather create
something new with my hands."

PERSPECTIVE

IIDA-0615.indb 9

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6/2/15 12:54 PM



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2015

IIDA Perspective - Spring/Summer 201
Contents
From IIDA
Behind the Issue
Contributors
IIDA Roundtable
Designer Dialogue
Design Decoded
For Love of The Game
Designers Off Duty
Point / Counterpoint
Inspiration
Colophon
Design Buzz
IIDA Perspective - Spring/Summer 2015 - IIDA Perspective - Spring/Summer 201
IIDA Perspective - Spring/Summer 2015 - Cover2
IIDA Perspective - Spring/Summer 2015 - 1
IIDA Perspective - Spring/Summer 2015 - Contents
IIDA Perspective - Spring/Summer 2015 - 3
IIDA Perspective - Spring/Summer 2015 - 4
IIDA Perspective - Spring/Summer 2015 - From IIDA
IIDA Perspective - Spring/Summer 2015 - Behind the Issue
IIDA Perspective - Spring/Summer 2015 - 7
IIDA Perspective - Spring/Summer 2015 - Contributors
IIDA Perspective - Spring/Summer 2015 - 9
IIDA Perspective - Spring/Summer 2015 - IIDA Roundtable
IIDA Perspective - Spring/Summer 2015 - 11
IIDA Perspective - Spring/Summer 2015 - 12
IIDA Perspective - Spring/Summer 2015 - 13
IIDA Perspective - Spring/Summer 2015 - 14
IIDA Perspective - Spring/Summer 2015 - 15
IIDA Perspective - Spring/Summer 2015 - Designer Dialogue
IIDA Perspective - Spring/Summer 2015 - 17
IIDA Perspective - Spring/Summer 2015 - 18
IIDA Perspective - Spring/Summer 2015 - 19
IIDA Perspective - Spring/Summer 2015 - 20
IIDA Perspective - Spring/Summer 2015 - 21
IIDA Perspective - Spring/Summer 2015 - Design Decoded
IIDA Perspective - Spring/Summer 2015 - 23
IIDA Perspective - Spring/Summer 2015 - 24
IIDA Perspective - Spring/Summer 2015 - 25
IIDA Perspective - Spring/Summer 2015 - 26
IIDA Perspective - Spring/Summer 2015 - 27
IIDA Perspective - Spring/Summer 2015 - 28
IIDA Perspective - Spring/Summer 2015 - 29
IIDA Perspective - Spring/Summer 2015 - For Love of The Game
IIDA Perspective - Spring/Summer 2015 - 31
IIDA Perspective - Spring/Summer 2015 - 32
IIDA Perspective - Spring/Summer 2015 - 33
IIDA Perspective - Spring/Summer 2015 - 34
IIDA Perspective - Spring/Summer 2015 - 35
IIDA Perspective - Spring/Summer 2015 - 36
IIDA Perspective - Spring/Summer 2015 - 37
IIDA Perspective - Spring/Summer 2015 - 38
IIDA Perspective - Spring/Summer 2015 - 39
IIDA Perspective - Spring/Summer 2015 - Designers Off Duty
IIDA Perspective - Spring/Summer 2015 - 41
IIDA Perspective - Spring/Summer 2015 - 42
IIDA Perspective - Spring/Summer 2015 - 43
IIDA Perspective - Spring/Summer 2015 - 44
IIDA Perspective - Spring/Summer 2015 - 45
IIDA Perspective - Spring/Summer 2015 - 46
IIDA Perspective - Spring/Summer 2015 - 47
IIDA Perspective - Spring/Summer 2015 - Point / Counterpoint
IIDA Perspective - Spring/Summer 2015 - 49
IIDA Perspective - Spring/Summer 2015 - 50
IIDA Perspective - Spring/Summer 2015 - 51
IIDA Perspective - Spring/Summer 2015 - Inspiration
IIDA Perspective - Spring/Summer 2015 - 53
IIDA Perspective - Spring/Summer 2015 - 54
IIDA Perspective - Spring/Summer 2015 - Colophon
IIDA Perspective - Spring/Summer 2015 - Design Buzz
IIDA Perspective - Spring/Summer 2015 - Cover3
IIDA Perspective - Spring/Summer 2015 - Cover4
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