IIDA Perspective - Spring/Summer 2016 - 36
Eyes on the Prize
For two weeks every two years, the focus of the entire world
shifts to the Olympic Games. It's an unparalleled opportunity
for the host city to shine on the global stage-and cities are
keen to maximize the impact of that attention. Since 1992,
when the Games helped revitalize a then-struggling
Barcelona, cities have looked to the Olympics as an
opportunity for rejuvenation. They're viewed as a vehicle to
create an infrastructure and landscape that will serve the city
well into the future, increasing tourism and setting the stage
for a new legacy. Compelling and memorable design is one
of the biggest ways a city can make an impression, especially
when the majority of the Olympic audience is watching from
thousands of miles away. In recent years that's led to a kind
of "design arms race" between host cities, as each tries to
create the most iconic, most striking, most memorable new
architecture. But if the Olympics encourage designers to
"make no small plans," they bring with them no small
challenges. From negotiating the disparate desires of multiple
clients, to the call for design that's both iconic and easily
adaptable for future use, working on an Olympic project
is anything but straightforward.
And while broadcasters salivate over dramatic overhead
shots that showcase dramatic and dazzling new buildings,
designing successful interiors for Olympic venues is slightly
more complicated. Sporting venues have to beautifully set
a dramatic mood, but can't upstage the athletic feats or
obstruct a camera's million-dollar live shots. It's a delicate
balancing act.
Aerial view rendering of Olympic Walk
from AECOM master plan for the Rio
Games. AECOM's design relies on
nomadic architecture with modular
components that can be transformed
for entirely different purposes on the
same site.
So how do firms proffer innovative solutions when they're
bound by so many constraints and a process entrenched
in the International Olympic Committee bureaucracy?
Those who've cracked the code say it's less about making a
long term statement, and more about harnessing the power
of ephemeral and functional design.
Image courtesy David Lloyd / AECOM
Official Rio de Janeiro
2016 Olympic logo.
36
Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2016
Iida Perspective - Spring/summer 2016
Contents
From IIDA
Behind the Issue
Contributors
IIDA Industry Roundtable
Designer Dialogue: The B Corp Wave
Can Design Rock the Vote?
The Politics of Sport
Roundtable: Office Politics
Inspiration
Colophon
Viewpoints
IIDA Perspective - Spring/Summer 2016 - Iida Perspective - Spring/summer 2016
IIDA Perspective - Spring/Summer 2016 - Contents
IIDA Perspective - Spring/Summer 2016 - 1
IIDA Perspective - Spring/Summer 2016 - 2
IIDA Perspective - Spring/Summer 2016 - 3
IIDA Perspective - Spring/Summer 2016 - 4
IIDA Perspective - Spring/Summer 2016 - From IIDA
IIDA Perspective - Spring/Summer 2016 - Behind the Issue
IIDA Perspective - Spring/Summer 2016 - 7
IIDA Perspective - Spring/Summer 2016 - Contributors
IIDA Perspective - Spring/Summer 2016 - 9
IIDA Perspective - Spring/Summer 2016 - IIDA Industry Roundtable
IIDA Perspective - Spring/Summer 2016 - 11
IIDA Perspective - Spring/Summer 2016 - 12
IIDA Perspective - Spring/Summer 2016 - 13
IIDA Perspective - Spring/Summer 2016 - 14
IIDA Perspective - Spring/Summer 2016 - 15
IIDA Perspective - Spring/Summer 2016 - 16
IIDA Perspective - Spring/Summer 2016 - 17
IIDA Perspective - Spring/Summer 2016 - 18
IIDA Perspective - Spring/Summer 2016 - 19
IIDA Perspective - Spring/Summer 2016 - Designer Dialogue: The B Corp Wave
IIDA Perspective - Spring/Summer 2016 - 21
IIDA Perspective - Spring/Summer 2016 - 22
IIDA Perspective - Spring/Summer 2016 - 23
IIDA Perspective - Spring/Summer 2016 - 24
IIDA Perspective - Spring/Summer 2016 - 25
IIDA Perspective - Spring/Summer 2016 - Can Design Rock the Vote?
IIDA Perspective - Spring/Summer 2016 - 27
IIDA Perspective - Spring/Summer 2016 - 28
IIDA Perspective - Spring/Summer 2016 - 29
IIDA Perspective - Spring/Summer 2016 - 30
IIDA Perspective - Spring/Summer 2016 - 31
IIDA Perspective - Spring/Summer 2016 - 32
IIDA Perspective - Spring/Summer 2016 - 33
IIDA Perspective - Spring/Summer 2016 - The Politics of Sport
IIDA Perspective - Spring/Summer 2016 - 35
IIDA Perspective - Spring/Summer 2016 - 36
IIDA Perspective - Spring/Summer 2016 - 37
IIDA Perspective - Spring/Summer 2016 - 38
IIDA Perspective - Spring/Summer 2016 - 39
IIDA Perspective - Spring/Summer 2016 - 40
IIDA Perspective - Spring/Summer 2016 - 41
IIDA Perspective - Spring/Summer 2016 - 42
IIDA Perspective - Spring/Summer 2016 - 43
IIDA Perspective - Spring/Summer 2016 - Roundtable: Office Politics
IIDA Perspective - Spring/Summer 2016 - 45
IIDA Perspective - Spring/Summer 2016 - 46
IIDA Perspective - Spring/Summer 2016 - 47
IIDA Perspective - Spring/Summer 2016 - 48
IIDA Perspective - Spring/Summer 2016 - 49
IIDA Perspective - Spring/Summer 2016 - 50
IIDA Perspective - Spring/Summer 2016 - 51
IIDA Perspective - Spring/Summer 2016 - Inspiration
IIDA Perspective - Spring/Summer 2016 - 53
IIDA Perspective - Spring/Summer 2016 - 54
IIDA Perspective - Spring/Summer 2016 - Colophon
IIDA Perspective - Spring/Summer 2016 - Viewpoints
IIDA Perspective - Spring/Summer 2016 - Cover3
IIDA Perspective - Spring/Summer 2016 - Cover4
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