IIDA Perspective - Spring/Summer 2017 - 27

Annie Chu, IIDA,
FAIA, principal,
Chu+Gooding Architects
at the California African
American Museum, where
her firm recently helped
to rebrand the lobby.

A BETTER
RECEPTION
Sometimes a small but
purposeful change can
make all the difference.
That was Annie Chu's goal
when her organization,
Chu+Gooding Architects,
was invited by the California
African American Museum
to assist with the rebranding

of its lobby. "It was a vast
space with no center or
focus-a place that feels
more like a concourse at
an airport," says Chu, IIDA,
FAIA, a principal at the Los
Angeles, California, USAbased firm.
The museum's primary
need was to replace a nearly
20-year-old reception desk
that was just floating in that

lobby. To give the reception
desk a greater sense of
purpose, Chu and her team
proposed designing the
area to be a welcoming
buoy that allows visitors to
interact with the staff and
other visitors by integrating
various seating heights and
body leaning arrangements.
"At events, it's the prime
hangout spot, the DJ station,

the platform for display
of catered fare, and a
staging area," Chu says.
"On a typical museum
day, it functions like a
mini community center,
a skateboard locker, a
conversation pit, and a
resource center to scroll
through iPads, retrieve
pamphlets, and chat
with staff."

spring/summer 2017

perspective

27



Table of Contents for the Digital Edition of IIDA Perspective - Spring/Summer 2017

IIDA Perspective - Spring/Summer 2017
Contents
From IIDA
Next
World View
Sum of Its Parts
Talk, Talk
Pre/Post
Data Viz
A Common Good
Pop Goes Design
A New School of Thought
Balancing Act
Scratch Pad
Insider Intel
Sound Bytes
IIDA News + Updates
Why This Design Works
IIDA Perspective - Spring/Summer 2017 - IIDA Perspective - Spring/Summer 2017
IIDA Perspective - Spring/Summer 2017 - Cover2
IIDA Perspective - Spring/Summer 2017 - 1
IIDA Perspective - Spring/Summer 2017 - Contents
IIDA Perspective - Spring/Summer 2017 - 3
IIDA Perspective - Spring/Summer 2017 - 4
IIDA Perspective - Spring/Summer 2017 - From IIDA
IIDA Perspective - Spring/Summer 2017 - Next
IIDA Perspective - Spring/Summer 2017 - 7
IIDA Perspective - Spring/Summer 2017 - 8
IIDA Perspective - Spring/Summer 2017 - 9
IIDA Perspective - Spring/Summer 2017 - 10
IIDA Perspective - Spring/Summer 2017 - 11
IIDA Perspective - Spring/Summer 2017 - World View
IIDA Perspective - Spring/Summer 2017 - 13
IIDA Perspective - Spring/Summer 2017 - Sum of Its Parts
IIDA Perspective - Spring/Summer 2017 - 15
IIDA Perspective - Spring/Summer 2017 - Talk, Talk
IIDA Perspective - Spring/Summer 2017 - 17
IIDA Perspective - Spring/Summer 2017 - Pre/Post
IIDA Perspective - Spring/Summer 2017 - 19
IIDA Perspective - Spring/Summer 2017 - Data Viz
IIDA Perspective - Spring/Summer 2017 - 21
IIDA Perspective - Spring/Summer 2017 - 22
IIDA Perspective - Spring/Summer 2017 - 23
IIDA Perspective - Spring/Summer 2017 - A Common Good
IIDA Perspective - Spring/Summer 2017 - 25
IIDA Perspective - Spring/Summer 2017 - 26
IIDA Perspective - Spring/Summer 2017 - 27
IIDA Perspective - Spring/Summer 2017 - 28
IIDA Perspective - Spring/Summer 2017 - 29
IIDA Perspective - Spring/Summer 2017 - 30
IIDA Perspective - Spring/Summer 2017 - 31
IIDA Perspective - Spring/Summer 2017 - Pop Goes Design
IIDA Perspective - Spring/Summer 2017 - 33
IIDA Perspective - Spring/Summer 2017 - 34
IIDA Perspective - Spring/Summer 2017 - 35
IIDA Perspective - Spring/Summer 2017 - 36
IIDA Perspective - Spring/Summer 2017 - 37
IIDA Perspective - Spring/Summer 2017 - A New School of Thought
IIDA Perspective - Spring/Summer 2017 - 39
IIDA Perspective - Spring/Summer 2017 - 40
IIDA Perspective - Spring/Summer 2017 - 41
IIDA Perspective - Spring/Summer 2017 - 42
IIDA Perspective - Spring/Summer 2017 - 43
IIDA Perspective - Spring/Summer 2017 - Balancing Act
IIDA Perspective - Spring/Summer 2017 - 45
IIDA Perspective - Spring/Summer 2017 - 46
IIDA Perspective - Spring/Summer 2017 - 47
IIDA Perspective - Spring/Summer 2017 - Scratch Pad
IIDA Perspective - Spring/Summer 2017 - 49
IIDA Perspective - Spring/Summer 2017 - Insider Intel
IIDA Perspective - Spring/Summer 2017 - 51
IIDA Perspective - Spring/Summer 2017 - Sound Bytes
IIDA Perspective - Spring/Summer 2017 - 53
IIDA Perspective - Spring/Summer 2017 - IIDA News + Updates
IIDA Perspective - Spring/Summer 2017 - 55
IIDA Perspective - Spring/Summer 2017 - Why This Design Works
IIDA Perspective - Spring/Summer 2017 - Cover3
IIDA Perspective - Spring/Summer 2017 - Cover4
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